Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.
Dealers who believe F&I should move to the front of the sales process should start with their websites.
A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.
Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
Simple promises and superior results are the key to marketing your dealership to women.
The FTC’s probe of biweekly payment programs was limited in scope and consequence, but it could be a harbinger of further concerns over F&I products and dealer markup.
Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).
The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.
© 2015 Auto Dealer Monthly. All Rights Reserved.