The Lead Conversion Gap

The Lead Conversion Gap

The Social Media Superman

The Social Media Superman

Top 8 Tax Time Pitfalls

Top 8 Tax Time Pitfalls

Stick to the Script

Stick to the Script

Latest Topics

  • Lead Generator or Time Waster?

    Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • It’s Monday, But That’s OK

    F&I pros can escape the weekly grind by focusing on authenticity and turning car buyers into loyal customers and dealer advocates.

  • Taking the Lead

    Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

  • Revolution Begins at Home Pages

    Dealers who believe F&I should move to the front of the sales process should start with their websites.

  • Stick to the Script

    A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

  • The Social Media Superman

    Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

  • Break the Chains of Desktop Detainment

    New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.

  • The Dealer's Choice Awards Presentation

    For the first time, representatives of companies honored in the annual Dealers’ Choice Awards were invited to accept their awards in person at Industry Summit.

  • Everything in Its Place

    Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

  • 6 Touchpoints for Service Customers

    Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Every Avalanche Starts With a Snowflake

    The FTC’s probe of biweekly payment programs was limited in scope and consequence, but it could be a harbinger of further concerns over F&I products and dealer markup.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • The Lead Conversion Gap

    Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

  • A Fish in Water

    Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

  • Customer Satisfaction is Worthless

    A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.

Auto Dealer TV
Jim Ziegler on Customer Service

The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.

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