Get Your Customers Back

Get Your Customers Back

Life Among the Elite

Life Among the Elite

Perfecting  the  F&I Turnover

Perfecting the F&I Turnover

Pull That Trigger

Pull That Trigger

Latest Topics

  • Pushing Boundaries

    New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

  • Enduring Optimism

    Dealer Summit comes to Tampa with lofty goals and high expectations.

  • Pull That Trigger

    Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.

  • Your Ecommerce Director: In-House vs. Outsource

    Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

  • 5 Dos and Don’ts of Local Search

    Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

  • 6 Tips for Your Next YouTube Video

    Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

  • Solving the CFPB Problem

    The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.

  • The Great Defender

    New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Don’t Ignore Your Managers

    GM says dealers who fail to reward open communication will find that minor issues can develop into major problems.

  • Are You Ready When the Phone Rings?

    If your team’s phone skills have faded in the Digital Age, you may be losing opportunities. Map out the road to the appointment and make sure no sales call goes unanswered.

  • The Price Is Right

    Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.

Auto Dealer TV
Ziegler Talks Dealer Summit, Profit Masters

Jim Ziegler is headed to Tampa, Fla., to deliver his Profit Masters seminar at Dealer Summit, which is scheduled for May 3-5 at the Sheraton Tampa Riverwalk Hotel. Register by April 1 to save $100 off a full conference pass.

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