The Digital Marketing Dividing Line

The Digital Marketing Dividing Line

The Ratings Giant

The Ratings Giant

Fair Play

Fair Play

Zombie Arbitration Agreements

Zombie Arbitration Agreements

Latest Topics

  • The Ratings Giant

    Allen Turner credits his Hyundai store's 2016 Dealer of the Year award to a customer-first sales and service philosophy that has generated more than 1,000 positive reviews on DealerRater.

  • Take Control of Your Used-Car Inventory

    If you give your used units the attention they deserve, they will reward you with increased profits.

  • How to Get Your Dealer License

    Expert offers a six-step plan for first-time auto dealers.

  • Feed the Need

    The time to reexamine your fair credit compliance policies and programs has come. Expert identifies five crucial areas of exposure.

  • The Why of F&I

    Justifying the existence of the F&I department requires dealers to take a hard look at the value it offers to customers and its effect on the sales process.

  • Pushing Boundaries

    New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

  • The Digital Marketing Dividing Line’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.

  • 3 Pitfalls of Analysis

    Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

  • Your Ecommerce Director: In-House vs. Outsource

    Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

  • Solving the CFPB Problem

    The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.

  • The Great Defender

    New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Road Weary

    The publisher returns from a long road trip with regulatory compliance on his mind.

  • Sit Back and Unwind

    Back-outs are part of the dealership life. What’s your policy?

  • Language Skills

    David Kim became a 30-car guy by building an impressive base of repeats and referrals among Korean-Americans.

Auto Dealer TV
Are You an Inventory Master?

Summer has come early and your inventory needs to stand tall. Jim Ziegler explains how to get help from your sales team, how often to re-display, and why all the photos of snowdrifts and gray skies on your website have got to go — today!

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