The Lead Conversion Gap

The Lead Conversion Gap

The Social Media Superman

The Social Media Superman

Top 8 Tax Time Pitfalls

Top 8 Tax Time Pitfalls

Stick to the Script

Stick to the Script

Latest Topics

  • The Social Media Superman

    Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

  • Lead Generator or Time Waster?

    Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Taking the Lead

    Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

  • Revolution Begins at Home Pages

    Dealers who believe F&I should move to the front of the sales process should start with their websites.

  • Stick to the Script

    A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

  • The Future Is Now

    Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

  • The Social Media Superman

    Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

  • Break the Chains of Desktop Detainment

    New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.

  • Everything in Its Place

    Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

  • 6 Touchpoints for Service Customers

    Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Every Avalanche Starts With a Snowflake

    The FTC’s probe of biweekly payment programs was limited in scope and consequence, but it could be a harbinger of further concerns over F&I products and dealer markup.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • The New Old Guard

    Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

  • The Lead Conversion Gap

    Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

  • A Fish in Water

    Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Auto Dealer TV
Jim Ziegler on Customer Service

The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.

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