Good to Great in 3 Easy Steps

Good to Great in 3 Easy Steps

Who’s Celling Whom?

Who’s Celling Whom?

Twice as Nice

Twice as Nice

The Lead Conversion Gap

The Lead Conversion Gap

Latest Topics

  • The Social Media Superman

    Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

  • Lead Generator or Time Waster?

    Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • A Prescription For Attitude

    Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

  • Good to Great in 3 Easy Steps

    Establishing proven processes for sales, desking and inventory acquisition can boost your SF numbers in short order.

  • Taking the Lead

    Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

  • Look Who Emailed Me!

    An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

  • Who’s Celling Whom?

    Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

  • Win the Game of Googleopoly

    A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

  • Everything in Its Place

    Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

  • 6 Touchpoints for Service Customers

    Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • Apples and Pomegranates

    Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’

  • Every Avalanche Starts With a Snowflake

    The FTC’s probe of biweekly payment programs was limited in scope and consequence, but it could be a harbinger of further concerns over F&I products and dealer markup.

  • Women Are Not a Moving Target

    Simple promises and superior results are the key to marketing your dealership to women.

  • Who’s Celling Whom?

    Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

  • Twice as Nice

    This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.

  • The New Old Guard

    Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

Auto Dealer TV
Jim Ziegler on Customer Service

The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.

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