Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Berkshire Hathaway acquired 78 dealerships when it purchased the former Van Tuyl group this year, but it was only one of many recent mergers and acquisitions in the dealer space.
Volkswagen will find a way to recover from its historic deception, but dealers will still be forced to cope with the fallout.
Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.
Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.
With a fully operational SF department, the DealerStrong team shifts their focus to finding, selling and financing customers.
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.
Having trouble hiring quality service technicians? You might not be looking in the right places.
Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.
The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.
New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
GM explains why some assumptions are par for the course and others can cost you business.
Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.
The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.
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