Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
NADA 2014 brought the battles and brinksmanship over big data into sharp focus.
Your customers are not to blame for your lack of back-end profit on subprime deals.
It’s time to stop overselling your inventory and start producing.
AFIP founder offers eight answers to the question every dealer in America is asking: What do regulators expect of me?
The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.
Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.
Billing errors for dealership management systems are more common than you may
think. Technology expert suggests you check your monthly invoice for erroneous
charges related to hardware and software, annual increases and click fees.
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
The Alpha Dawg is ready to laissez les bon temps rouler as the NADA convention returns to New Orleans and welcomes an industry on the rise. Whether the vendors will welcome his presence is another matter.
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
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