Breaking New Ground

Breaking New Ground

What’s in Their Wallets?

What’s in Their Wallets?

Goebel Sees Big Year Ahead

Goebel Sees Big Year Ahead

Outsmart the Lead Goblin

Outsmart the Lead Goblin

Latest Topics

  • The Great A/B Experiment

    Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

  • Data Games

    NADA 2014 brought the battles and brinksmanship over big data into sharp focus.

  • No More Excuses

    Your customers are not to blame for your lack of back-end profit on subprime deals. It’s time to stop overselling your inventory and start producing.

  • New Customs

    Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.

  • Check Your DMS Bill

    Billing errors for dealership management systems are more common than you may think. Technology expert suggests you check your monthly invoice for erroneous charges related to hardware and software, annual increases and click fees.

  • Stik'in It to Fake Reviews

    Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

  • 5 Ingredients for Compelling Vehicle Descriptions

    Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.

  • Serving Up Sales

    Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

  • Profit Booster: Tapping the Specialty Equipment Market

    Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.

  • New Customs

    Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.

  • NADA in New Orleans: Let the Good Times Roll ... Again

    The Alpha Dawg is ready to laissez les bon temps rouler as the NADA convention returns to New Orleans and welcomes an industry on the rise. Whether the vendors will welcome his presence is another matter.

  • Clay Nissan Settles $1.5M Defamation Suit

    The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

  • The Great A/B Experiment

    Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

  • New Customs

    Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.

  • Check Your DMS Bill

    Billing errors for dealership management systems are more common than you may think. Technology expert suggests you check your monthly invoice for erroneous charges related to hardware and software, annual increases and click fees.

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