The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
The magazine caught up with Dealertrack’s Raj Sundaram to discuss sales forecasts, the specter of the subprime auto finance bubble, digital retailing and the Dealers’ Choice Awards.
The so-called consumer advocates who are bullying dealers were nowhere to be found when times were tough.
Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line.
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
Simple promises and superior results are the key to marketing your dealership to women.
Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
The FTC’s probe of biweekly payment programs was limited in scope and consequence, but it could be a harbinger of further concerns over F&I products and dealer markup.
Remember the last time you sold 10 cars in less than five hours? Michael Nekava does, and it was an afternoon he will never forget.
Providing exceptional customer service at every touchpoint is the best way to reassure customers they will be treated fairly when they visit your dealership.
Mark Sattler has snagged the May Sales Pro title, thanks to his hard work, dedication and love of his brand. If you know of a sales pro who deserves some recognition, nominate them by clicking here.
The Alpha Dawg joined LotLinx’s “Year of the Dealer” roundtable at NADA 2015 to offer his insights on the true value of customer satisfaction. For more videos, click here.
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