Articles by Mauricio Espinosa - Founder & President

Mauricio Espinosa - It’s a business decision, not to be taken lightly. There is no gray area, it’s black and white. Are you in, or are you out? You can do very well if you decide to do it.

Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.

Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants

Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?

Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...

Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?

Mauricio Espinosa - The Hispanic market is a significant driving force behind the CSI Pyramid. This market wants to be loyal. To be loyal is to be faithful to something or someone, whether it is to the government, a business, a spouse, a leader, etc.

Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.

Mauricio Espinosa - What is of most interest is that Hispanics typically rank companies very high when responding to communication (such as a telephone call) that is conducted correctly.

Mauricio Espinosa - How you should advertise depends on many factors. What you know is key, and what you don’t know can be hazardous to your business. If you want the long answer, keep reading.