John Zieglar
Contributing Author
Thursday, January 01, 2015
John Zieglar - Any dealer knows that the greatest technology in the world is only as good as the people who run it.
Thursday, January 01, 2015
John Zeiglar - While capitalizing on the expertise of outsourcing firms, dealers can often become bogged down with managing and tracking multiple vendors and integrating multiple databases ...
Thursday, January 01, 2015
John Zieglar - It’s common knowledge that advertising is crucial to marketing, whether through conventional media or the Internet.
Saturday, June 23, 2007
John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
Thursday, May 10, 2007
John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...
Friday, April 13, 2007
John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...
Friday, March 23, 2007
John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...
Wednesday, December 06, 2006
John Zieglar - Getting visitors to your site is one thing, but developing trust-based, long-term relationships with customers requires more than just a great Web site...
Wednesday, November 15, 2006
John Zieglar - An effective, well-tuned online strategy will dramatically increase traffic to your dealership and overhaul sales...
Friday, October 13, 2006
John Zieglar - The single most important factor when choosing and developing a strategy is selecting a partner that possesses solid automotive credentials...