Articles by Howard Polirer - Director Of Industry Relations

Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.

Howard Polirer - The goal of automotive Internet marketing is not to sell cars online; it’s to get potential customers to see your car, click on your car, come in to your store and ultimately purchase the vehicle. To get consumers to move through this process, your online presentation must create value ..

Howard Polirer - Although independent dealers don’t have all of the Internet advantages of franchise dealers, most are vigilant when new tools are developed that can grow their business. Independent dealers who are advertising on the Internet...

Howard Polirer - Research tells us that most customers who are truly interested in purchasing your vehicle will pick up the phone and call you. However, you don’t want to miss the people who e-mail you since they are also viable customers...