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Articles by Daymond Decker - Contributing Author

Daymond Decker
Product Manager
ADP Digital Marketing 

The Internet and Special Finance: The Silver Lining Of Financial Distress Cont'd

Thursday, January 01, 2015
Daymond Decker - Today’s tech-savvy consumers utilize the Internet primarily for convenience to examine products and receive additional information.

Houston Dealer Strikes It Big: Internet Division Sells Additional 100 Units Per Month Cont'd

Thursday, January 01, 2015
Daymond Decker - With the key basics in place, the focus for David Taylor turned to lead generation. Wilson relies on their lead-generating virtual dealership DavidTaylor.com for quality leads that convert into sales ...

Kentucky Toyota Dealer: Cashing-In On eCRM Cont'd

Thursday, January 01, 2015
Daymond Decker - With an effective digital marketing strategy, complete with the right technology, tools and extensive training, McDaniel and the BDC department at Kerry Toyota are giving the competition a run for their money ...

Florida Dealer Weathers The Elements: Pompano Honda Sets Records

Thursday, January 01, 2015
Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research ...

Five Ways to Better Manage Marketing Costs

Friday, February 20, 2009
Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...

Bring Online Advertising Into Focus with Proper Marketing Support

Tuesday, January 06, 2009
Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...

Maryland Dealer Improves Leads and CRM with New Web Site

Friday, November 21, 2008
Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...

Tasca Auto Group Writes the Book on e-Satisfaction

Saturday, October 11, 2008
Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...

Drive Business, Drive Profits with Digital Advertising

Thursday, September 18, 2008
Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...

Downeast Toyota’s Interactive Web Site and Rapid Response Time Reels in Customers

Wednesday, August 27, 2008
Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...

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