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Articles by Tom Herald - Partner
Benjamin Herald Associates
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Why I Should Buy From You: Writing Good Ad Copy Cont'd
Thursday, January 01, 2015
Tom Herald - The most powerful media for advertising your message is television. Radio ads are strong too, but only support the message and remind prospective buyers about the commercial they saw on television.
The Finance Effect
Wednesday, July 07, 2010
Tom Herald - As the $200 Billion TALF (Term ABS Loan Facility) ether starts to wear off, it is going to be interesting to see what happens to non-prime automotive finance for the remainder of the year.
The Hidden Costs of a CRM
Monday, May 24, 2010
Tom Herald - Customer relationship management (CRM) software and systems can be an incredible waste of time and money, and the resulting exposure to liabilities is an ever-growing concern for the small business owner. These systems can also be the most valuable tool available to stabilize revenue and grow your business, and the difference starts at the top.
The Future of Special Finance
Tuesday, October 20, 2009
Tom Herald - In order to gain a more clear vision of the future, we must first have a solid understanding of our past.
The Essence of a Team
Monday, August 17, 2009
Tom Herald - Have you ever noticed the differences between really good companies that stand out among the competition and those others that just seem out of step? How about sports teams? Why did the Bruins dominate the Canadians during the first round of the Stanley Cup? Why do Roger Penske and Rick Hendrick routinely field championship racing teams? And, why is Richard Branson so successful? The one common difference that all successful businesses, sports teams or organizations share is rooted in their ability to outperform their competitors as a team ...
The Fundamentals of BHPH
Thursday, July 16, 2009
Tom Herald - Special finance is continuing to evolve at a rapid pace. The demand for financing is growing as consumer credit shifts lower on the spectrum and several national non-prime lenders scramble for cash during the credit crisis. This combination of events has created a very challenging dilemma for many car dealers—how to finance customers in the “no-man’s land” of credit? This tier I am calling the “no-man’s land” is for customers with credit scores
Ten Questions Top Sales Managers Can Answer
Monday, June 29, 2009
Tom Herald - Every high-performing sales organization is led by a manager who has the answers to 10 common performance questions that separate the strong from the weak. Your answers to these questions will be your compass for action and execution. They are your roadmap for improving sales ...
Analyzing Inventory - Deja Vu 1980
Thursday, June 18, 2009
Tom Herald - When it comes to the car business, 2009 is not much different than 1980. The details, circumstances and causes for the recession were different but the end effect on the car dealer was basically the same. Credit was very limited if not non-existent. Thirty years ago Chrysler, led by Lee Iacocca, was pleading in front of Congress for some sort of financial relief. Unemployment was ...
Monday, June 08, 2009
Tom Herald - Full-spectrum financing is an absolute necessity for car dealers today. It affords them the ability to offer vehicle-purchasing options to every customer who visits the store, regardless of their credit and with less emphasis on down payment. It removes an important limiting factor from the typical sales process and, if done correctly, will help dealerships create ...
Show Me the Money
Wednesday, May 20, 2009
Tom Herald - There is plenty of discussion about money, or the “lack” of money as I should say, today throughout the automotive special finance industry. Dealers, finance companies, customers and even industry vendors are all scrambling for hard-to-find ...
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