Articles by Glynn Rodean - President and CEO

Glynn Rodean - Up to this point in the outsource-to-in-house-BDC transition, the bulk of the in-house preparation has been planning, along with some training. While the entire transition can take up to a ...

Glynn Rodean -There are many different functions a BDC can perform. Some of the most popular ... in-house BDCs performing well include: working Internet leads, working purchased leads, taking incoming sales calls from advertising and direct mail and ...

Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:

Glynn Rodean - Can a dealer begin business development as an outsource service and transition to an in-house operation? My answer to that question is a resounding “yes.” Of course, that “yes” comes with a few ifs. This route will work if...

Glynn Rodean - While car sales and football don’t have a lot in common, right now many dealers are practicing what many football teams do when they’re trying to hold onto their lead until the end of the game—the prevent defense. A team with a solid lead...

Glynn Rodean - Over the years, I’ve developed a long list of best BDC practices and here are 12 from which every BDC can benefit...

Glynn Rodean - This position is generally one of an order-taker and is often responsible for fielding complaints. Probably, the CSR you are most familiar with is employed by your cell phone company...

Glynn Rodean - If you train on just scripts, you're putting your money (and possibly your ROI) on only seven percent of communication.

Glynn Rodean - A business development center (BDC) is a dynamic entity that needs to be able to expand and contract. When it comes to growth, there are different reasons to expand and several methods of expansion.

Glynn Rodean - Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides.