Articles by Jennifer Murphy - Senior Assistant Editor

Another key to remember is that it’s not always what your ad says and how it’s said that can cause trouble for you; it’s also about what it doesn’t say.

What’s the worst that could happen if the FTC decides you’ve run a deceptive ad? A multi-million dollar civil penalty is the worst that could happen.

Jennifer Murphy - In any BHPH operation, set practices must be in place for consistency and accountability. A written manual that outlines all policies and procedures is the key to success (and fewer headaches).

Jennifer Murphy - This category of product offers you control of your data. Today, data security takes center stage and even though the automotive community hasn’t taken any direct hits in this area yet ...

Jennifer Murphy - Your first line of defense is to always accurately represent the vehicles you post online.

Jennifer Murphy - The OEM accessory market, according to Marketing Worldwide Corporation, is an estimated $182 billion market and is expected to be a $200 billion dollar market by the end of this year.

Jennifer Murphy - When you implement accessory sales into your business, regardless of how you sell them, you need to decide where the department will be located. If you utilize the e-catalog method, the department will require much less space.

Jennifer Murphy - Mark Ford, owner of Pacific Fleet and Lease Sales, Inc. in Kent, Wash., stumbled upon a successful business in the midst of selling another business.

Jennifer Muprhy - The flip-side of the dealer maintaining ownership of rented vehicles is that renters can return the vehicle to the dealer at any time for any reason and leave debt free, as long as the vehicle is in good condition.

Jennifer Murphy - However, this warranty work only accounts for 10 percent or less of service traffic, most likely due to the 120-point inspection all vehicles undergo before hitting the lot.