Click here to subscribe
to Auto Dealer Monthly
magazine or to register for our weekly newsletter
Buy Here Pay Here
Finance and Insurance
Calendar Of Events
Directory Of Finance Resources
Directory Of Vendor Resources
Special Finance Insider
Auto Dealer People
Sales Professional of the Month
Dealers Choice Awards
Articles by J.D. Rucker - Director of New Media
Director of New Media
7 Keys to Social Media Success
Thursday, February 03, 2011
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
Credit Leads and Reputation
Tuesday, November 30, 2010
J.D. Rucker - Although it’s been contested, buy here pay here dealers can reap rewards of a search engine optimization strategy. A BHPH SEO strategy should be credit-focused and aim to push any negative reviews, complaints and third-party lead-generators that could be taking your business down in the organic search engine results.
Make the Search Engines Love Your Online Inventory
Thursday, September 30, 2010
J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.
Increase Service and Parts Business Online Now
Wednesday, June 30, 2010
J.D. Rucker - What if I told you that over 95 percent of your service and parts business comes from "traditional" marketing—word of mouth, past customers, location. Nearly everyone who spends time in your service or parts department got there because they already knew something about you.
Top 10 Search Engine Optimization Factors
Friday, April 23, 2010
J.D. Rucker - Search engine optimization is both an art and a science. While there are factors that every professional in the industry agrees contribute to the success of an SEO campaign, the differences come in how much weight is given to each factor.
Keys to F&I Success Online
Thursday, December 10, 2009
Jim Rucker - Credit is a big topic in the automotive industry, especially for car dealers struggling with slow, post-Clunkers sales. Selling the vehicle is difficult enough but once it gets to finance, an entire other world of concerns is present.??
Lead Conversion Optimization
Tuesday, November 10, 2009
Jim Rucker - It doesn't matter how much traffic you drive to a site or how big your Facebook fan page is if they aren't optimized for lead conversion. The process is very simple:
Tips and Tools for Managing Automotive Social Media
Tuesday, September 22, 2009
Jim Rucker - One of the biggest challenges for businesses entering into Web 2.0 and using social media to promote their products is finding the time to do it all. Every site has a different interface, a different user-base, and different ways they can be used to enhance your marketing.
How to Expand Your Pre-Owned Market Area
Friday, August 21, 2009
Jim Rucker - You have the cars. They want them. How do you bring them to you? How can you stand out from your competitors? With marketing budgets being cut, many dealers are looking to the Internet to “spend smarter.” There are still obstacles. With hundreds of vendors and marketing firms flaunting their products, it’s possible to spend more online than offline. Luckily, there are only three areas you have to cover to make sure you’re geared for success ...
How BDCs Engage: Phone Calls, E-mails and Twitter
Wednesday, July 22, 2009
Jim Rucker - While it is possible to complete the details of a car deal through correspondence and ship it to the customer, for the most part a BDC is still shooting for the all-important kept appointment, whether for new customers or be-backs. The tools, however, have expanded tremendously. Every BDC should be taking advantage of the new ways ...
Copyright 2011 Auto Dealer Monthly