Monday, February 01, 2100
SF Newsletter
Monday, February 01, 2100
SF Newsletter
Friday, November 30, 2012
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Monday, November 26, 2012
Auto Dealer Monthly editor Kimberly Long explains where dealerships should focus their F&I training efforts. From engaging the customer and creating interest to decreasing customer wait time, Kimberly points out the important parts of F&I training.
Friday, October 26, 2012
Kimberly Long, editor at Auto Dealer Monthly, discusses how to tackle your inventory management process to make your dealership successful. Kimberly compares different management techniques ranging from inventory management tools to use of technology to help your dealership maximize it's ROI.
Wednesday, September 19, 2012
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.
Wednesday, August 22, 2012
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Friday, July 20, 2012
Even if your dealership hasn't officially embraced it, social media is too big to ignore. Here's what you need to know to address the proper use of social media by both the dealership and individual employees and determine what your policies should be.
Friday, July 20, 2012
Here are a few of the resources available online to help dealers formulate a social media policy.
Wednesday, July 04, 2012
When Lupient Chevrolet received notice in 2009 that General Motors was revoking its franchise, the dealership ramped up business in service to help stay afloat. Ultimately, the dealership's franchise was reinstated, and the service department is now a profit powerhouse.