Articles by Kirk Manzo - President

Kirk Manzo, president of The Manzo Group, identifies the key to increasing product acceptance among your customers. Manzo talks about how to update your presentation of information to increase customer engagement & experience.

Author Kirk Manzo discusses how developing relationships and becoming a more influential person can positively impact all aspects of a dealer's operation, from departmental cooperation to customer relations.

The need to have both the right people and the right process in place is most glaring in your F&I department. F&I Expert Kirk Manzo discusses the importance of defining your F&I process and monitoring the activities of your F&I team.

F&I Expert Kirk Manzo explains how a proper turnover and the right mix of products can help to increase sales in the F&I office.

Over the years, technology has evolved to help in various dealership departments. F&I trainer Kirk Manzo covers a number of options for presenting electronic menus in the F&I office.

F&I trainer, Kirk Manzo, discusses the importance of how a leader communicates with his or her staff and provides tips on how to effectively communicate with the four different styles of communicators.

Kirk Manzo, F&I trainer and expert, discusses six traits of top-performing salespeople and F&I managers.

F&I expert Kirk Manzo provides interview topics to cover when hiring new F&I managers, as well as other things to consider to ensure successful hiring because the people who work at a dealership determine its future.

F&I Trainer Kirk Manzo discusses change in dealerships and how to motivate employees to adapt to change.

When Erik Weihenmayer, a blind man, climbed Mt. Everest in 2001, the trek was well-planned-out. Every person involved in the expedition had to have clarity of vision (i.e., able to articulate the goal to get Erik to the top). Erik had to have the right team in place, and they had nightly meetings while climbing to the summit. Kirk Manzo compares and relates these key aspects of Erik’s success to successful F&I departments.