Articles by Tony Troussov - Director of Training

Trainer and former dealership GM Tony Troussov discusses ways to improve the F&I process to increase profits, customer retention and satisfaction.

Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.

General manager of a Toyota store, Tony Troussov, offers a step-by-step script for leaving effective voicemails that salespeople can customize and use.

Tony Troussov - Do your salespeople build meaningful relationships with every customer, or do they treat each customer as a mere transaction? If your answer is transaction, then it’s probably time to provide your sales staff with some customer experience training.

Tony Troussov - In this competitive market, a used car manager’s job can be complicated. Today, like never before, it requires extensive knowledge of the market and technology. With that said, acquiring cars is only half of the task at hand.

Tony Troussov - Nowadays, your Internet leads could account for more than half of your walk-in traffic. Is your Internet team prepared to handle this volume effectively? Regardless of how productive your team is, there is always an opportunity to improve. If you’re ready to increase your market share and profitability, take some time to assess your team in the following five areas.

Tony Troussov - Training people should be a top priority when developing a successful team. Most dealerships or dealer groups focus on improving salespeople while ignoring the skill set of employees in other revenue-generating departments.

Tony Troussov - Imagine what would happen if your organization was attracting and retaining the best of the best employees. What type of atmosphere would that create for your customers? What results would your company attain? Take a moment and think about it. Compare your answers to the reality you face every day.