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Articles by Greg Wells - Senior Partner
Kain Automotive, Inc.
Battle of the Inbox
Monday, April 08, 2013
The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.
Got eBay? It’s Not as Difficult as You Think
Friday, October 19, 2012
Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.
Video Killed the Email Star
Monday, August 20, 2012
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Structure Your Service BDC to Succeed
Monday, June 25, 2012
BDC Expert Greg Wells explains the basics of properly structuring a service BDC to ensure success.
Ten Must-Haves for a CRM Tool
Friday, April 27, 2012
Industry expert and trainer Greg Wells discusses several important features to look for when choosing a CRM tool.
Three Conversion Tips for a Great Digital Marketing ROI
Monday, January 30, 2012
Why spend money to drive traffic to a site that doesn’t convert? Greg Wells, business development expert, offers tips to help boost a dealership website’s conversion.
The Building Blocks of a Profitable BDC
Monday, December 05, 2011
Business development expert Greg Wells outlines the building blocks of a profitable BDC, including determining the basic functions your BDC will perform, which employees are in the BDC, pay plans and how the BDC can evolve to take on more tasks in the dealership.
Guidelines to Ensure Your Cars Get the Clicks They Deserve
Monday, October 17, 2011
Trainer Greg Wells discusses how dealers can effectively market vehicles online with proper pricing, quality photos and compelling vehicle descriptions.
Five Tips to Increase Leads with Chat
Wednesday, August 03, 2011
Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.
Fixing Your Fixed Ops Online Presence
Friday, June 10, 2011
Trainer Greg Wells explains the importance of a dealerships fixed operations department having a presence online. He discusses having a Google Place page, collecting online reviews, having the proper information on the dealership website, potentially offering an online service scheduler, and other options.
Copyright 2011 Auto Dealer Monthly