Articles by Tim Randall - Senior Vice President

Tim Randall - The truth of the matter is that with Internet leads, every sale costs the same as every no-sale in advertising dollars. The difference is one produces a profit, the other none.

Tim Randall - Think of a Special Finance Internet lead provider as a “can of nuts” distributor. Typically the type of nuts you purchase depends on your taste and budget.

Tim Randall - Another form of advertising used to market a specific demographic for products and services is mailers...

Tim Randall - If it isn’t making money for you, it should be called a “loss center.” Loss centers must be avoided to ensure the health of a dealership.

Tim Randall - Another important lesson learned ... is the most important of my lessons: lead referrals. I built my little newspaper empire by increasing sales through referrals.