Articles by Greg Goebel - President/Trainer

Greg Goebel - To quote many other folks, I don’t care how much lipstick you put on a pig, it still is a pig.This economy and the industry is what it is. I have been beating the drum for dealers to right-size and maximize fixed operations ...

Greg Goebel - Through the first nine months of 2008, the flow of money through securitization has amounted to less than $1.5 billion; through the first five months of 2007, over $12 billion flowed into subprime finance.

Greg Goebel - As much as I like those phone calls and e-mails, what made me happier was hearing that his business was going great, and that he had three straight excellent months. I was especially happy because ...

Greg Goebel - 2008 has proven to be a tumultuous year in the special finance industry ... Finance companies as a whole have tightened underwriting guidelines, reduced advances, increased fees and raised interest rates.

Greg Goebel - Fast funding must be the culture of the dealership. For some dealers, that means a significant change of policy...

Greg Goebel - It is a tough, tough market for many auto retailers. I warned of this last October saying the recession was here, and it is. I could care less about a few paltry economic growth indicators.

Greg Goebel - The primary goal is to establish good rapport and set an appointment. Without achieving this, a sale will most likely never occur. Please note, I did not say work to get the customer approved before you invite them into the store!...

Greg Goebel - The inventory prediction programs are based on many things. Book and auction values are part of the equation. Book values have always just been guides. Sharp used car managers and buyers use ...

Greg Goebel - The earlier you make the correct call and get the deal to the appropriate manager, the better the chance you have of putting together a deal.

Greg Goebel - Fast funding must be the culture of the dealership. For some dealers, that means a significant change of policy. Every dealer must set their own internal standards. I preferred the...