Articles by Philip Barras - Vice President of Dealer Services

Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.