Click here to subscribe
to Auto Dealer Monthly
magazine or to register for our weekly newsletter
Buy Here Pay Here
Finance and Insurance
Calendar Of Events
Directory Of Finance Resources
Directory Of Vendor Resources
Special Finance Insider
Auto Dealer People
Sales Professional of the Month
Dealers Choice Awards
Articles for CRM Experts
Service Customer Retention is Money in the Bank
Friday, January 14, 2011
@utoRevenue General Manager Brice Englert discusses how service customer retention can be improved through having a marketing plan, using a variety of channels and tailoring marketing messages.
Double Your BDC Efficiency
Wednesday, July 29, 2009
Jonathan Ord - Jack Maxton Chevrolet in Columbus, Ohio, and Allen Cadillac GMC Hyundai in Laguna Niguel, Calif. Both of these dealers have gotten creative in their use of a BDC, call center or combination of both. Hopefully, their method of success will give you some insights into how you can improve ...
ILM is Not CRM
Wednesday, July 15, 2009
Jonathan Ord - Imagine that your dealership was sectioned off into little rooms. When a customer approached your dealership ... they would be escorted to one of the rooms based on something arbitrary, for example, hair color ... Each room would have assigned salespeople ... would have a computer with customer information separate from every other computer. None of the rooms would interact or
Part Two: Outsource to In-House BDC's - The Preparation Stage
Monday, April 06, 2009
Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:
Business Development Centers: The Most Accountable, Measurable Department
Monday, December 08, 2008
Glynn Rodean - This position is generally one of an order-taker and is often responsible for fielding complaints. Probably, the CSR you are most familiar with is employed by your cell phone company...
The Right CRM Tools Make You Money
Wednesday, August 01, 2007
John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.
Copyright 2011 Auto Dealer Monthly