Articles for CRM Features
Wednesday, September 23, 2009
Opening a dealership today can be very different than opening a dealership just 10 years ago. Through technological innovations, processes in all areas of the dealership can be improved for both the dealership staff and the customers.
Saturday, May 30, 2009
Many dealers dig into reports that spell out how many units each salesperson sold, how many ROs the service department has written and how many ancillary products the F&I office has sold. As informative as the data in those reports are, they are all history reports and don’t do much to drive more traffic or sales. Today, many dealers are digging through their ...
Tuesday, March 31, 2009
Jennifer Murphy - Dealerships across the country are jumping on the Customer Relationship Management (CRM) bandwagon. Are you on it? If not, you are likely in the CRM minority because CRM is gaining momentum across the country.
According to a J.D. Power and Associates study, 86 percent of customers that purchased a new car were ...
Monday, September 11, 2006
To conduct the review, more than 10 CRM providers were asked to participate in an open, honest evaluation of their product...
Friday, September 01, 2006
Harlene Doane - One way to address dealership commitment is by requiring all key management personnel to be committed and involved in the CRM process from the beginning. Once you have commitment in place, then you can address the other issues that will ensure success.
Friday, September 01, 2006
Harlene Doane - Is it really possible to measure your Return on Investment (ROI) in a CRM initiative, or is the hype just mumbo-jumbo without substance from the companies selling the CRM products? It is important to answer the ROI question once and for all.
Thursday, August 31, 2006
Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...