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Articles for CRM Dealer Stories
BDC Spells Success at Mike Anderson Chevrolet
Friday, November 30, 2012
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Express Auto Emphasizes the R in CRM
Wednesday, September 19, 2012
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.
Finding the Right Balance in CRM at Germain BMW of Naples
Wednesday, August 22, 2012
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Ken Shaw Automotive Reaping Rewards with Customer Loyalty Program
Friday, July 22, 2011
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Subaru Dealer Anchors CRM in Store Culture
Thursday, June 04, 2009
Many people relate CRM to customer follow-up. While follow-up is an integral part of CRM, some believe managing your customer relationships long before the sale is just as crucial. At Anchor Subaru and Anchor Pre-Owned, customer relationship management (CRM) begins as soon as a potential customer ...
Jim Coleman Honda Puts The Customer First
Friday, September 01, 2006
Jim Coleman Honda is the youngest addition to the Coleman family. A part of Jim Coleman Toyota, Cadillac and Infinity, the Honda site has 28 sales people and averages 2500 new car sales and 1000 used car sales a year. In addition, the dealership averages 80 Internet sales per month. Jim Coleman Honda has made an impressive entrance into the Honda Market by claiming the President’s Award during the last four out of five years. So what is the motivating philosophy
Schumacher Mercedes-Benz Thinks Big
Friday, September 01, 2006
For the past five years, Schumacher European, Ltd has ranked number one in Ranking Arizona: The best of Arizona Business. The dealership was also recognized for its achievement in sales and service with the “Best of the Best” award ...
CRM Success: West Herr Nissan
Thursday, August 31, 2006
West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).
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