Articles for CRM Dealer Stories

Subaru Dealer Anchors CRM in Store Culture

Thursday, June 04, 2009
Many people relate CRM to customer follow-up. While follow-up is an integral part of CRM, some believe managing your customer relationships long before the sale is just as crucial. At Anchor Subaru and Anchor Pre-Owned, customer relationship management (CRM) begins as soon as a potential customer ...

Jim Coleman Honda Puts The Customer First

Friday, September 01, 2006
Jim Coleman Honda is the youngest addition to the Coleman family. A part of Jim Coleman Toyota, Cadillac and Infinity, the Honda site has 28 sales people and averages 2500 new car sales and 1000 used car sales a year. In addition, the dealership averages 80 Internet sales per month. Jim Coleman Honda has made an impressive entrance into the Honda Market by claiming the President’s Award during the last four out of five years. So what is the motivating philosophy

Schumacher Mercedes-Benz Thinks Big

Friday, September 01, 2006
For the past five years, Schumacher European, Ltd has ranked number one in Ranking Arizona: The best of Arizona Business. The dealership was also recognized for its achievement in sales and service with the “Best of the Best” award ...

CRM Success: West Herr Nissan

Thursday, August 31, 2006
West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).

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