Articles for CRM Dealer Operations
Wednesday, June 10, 2009
Harlene Doane - As consumers shy away from purchasing new and pre-owned vehicles during this difficult economic cycle, customer relationship management efforts should be solidly focused on service opportunities. From any 100 customers who purchased a vehicle, from a retail dealer, data base management system information indicates about 30 of those customers are ...
Tuesday, October 14, 2008
Tom Herald - One of the most common reasons cited for the high failure rate of CRM Systems is poor data quality. It is also one of the easiest problems to avoid.
Friday, September 01, 2006
David Keller - How do you know which type of CRM product or service to use for your dealership?
Tuesday, August 29, 2006
I can scarcely think of a situation where the addition of a CRM tool would not be a welcome and needed addition
Tuesday, August 22, 2006
Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...
Tuesday, August 22, 2006
What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...