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Articles for CRM Dealer Operations
What You're Thinking Is Really Gross
Wednesday, December 19, 2012
Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.
Who is Responsible for Making Your CRM Perform
Friday, December 07, 2012
Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.
CRM: The Well-oiled Dealership Machine.
Wednesday, November 14, 2012
Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.
Applying a “Back to Basics” Philosophy to Your CRM
Friday, November 02, 2012
Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.
Trendy is Nice, But Don’t Forget the Basics of CRM
Friday, September 28, 2012
New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
East Coast Honda Targets in-Equity Customers
Tuesday, May 03, 2011
Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
The Hidden Costs of a CRM
Monday, May 24, 2010
Tom Herald - Customer relationship management (CRM) software and systems can be an incredible waste of time and money, and the resulting exposure to liabilities is an ever-growing concern for the small business owner. These systems can also be the most valuable tool available to stabilize revenue and grow your business, and the difference starts at the top.
CRM in Service and in Sales
Wednesday, June 10, 2009
Harlene Doane - As consumers shy away from purchasing new and pre-owned vehicles during this difficult economic cycle, customer relationship management efforts should be solidly focused on service opportunities. From any 100 customers who purchased a vehicle, from a retail dealer, data base management system information indicates about 30 of those customers are ...
Why CRM Systems Fail: The Problem Isn't What You Think
Tuesday, October 14, 2008
Tom Herald - One of the most common reasons cited for the high failure rate of CRM Systems is poor data quality. It is also one of the easiest problems to avoid.
Basics Of Customer Relationship Management
Friday, September 01, 2006
David Keller - How do you know which type of CRM product or service to use for your dealership?
The Most Important Part Of CRM Tools
Tuesday, August 29, 2006
I can scarcely think of a situation where the addition of a CRM tool would not be a welcome and needed addition
Work Smarter, Not Harder
Tuesday, August 22, 2006
Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...
What Is Customer Relationship Management (CRM)
Tuesday, August 22, 2006
What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...
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