Articles by John Carroll - Contributing Author

John Carroll - There’s also another lesson here for dealerships: Learn to make sure someone carefully proofreads every piece that goes out with your name on it.

John Carroll - ... while hosting dozens of workshops each day over the 4-day event to better prepare dealers for what’s shaping up as one of the most challenging years the auto retail business has seen in decades.

John Carroll - Once he has a lead, Rubenstein is careful to follow up swiftly. There’s a script and a formula, but he’s careful to tailor it.

John Carroll - “After the brand, it’s undoubtedly dealer support,” added Harley about the benefits of a franchise deal. “If you’re the prospect and you become the franchisee, we don’t say ‘Good luck. Send us a check every month.’”

John Carroll - To stay in the fold, dealers in both groups have a set of standards to maintain. The appearance of the lot has to retain a franchise look with specs on signage. Payless requires a paved lot, no dirt or gravel.

John Carroll - Most of the buyers who find Lind are longtime eBay bidders and are already comfortable with the way the system works. “That helps make eBay a good alternative sales channel for a dealer,” Lind said, “offering a chance to build up a list of references

John Carroll - In the disclosure or end of description of a classic car, Lind will state that he prefers that the buyer personally inspect the vehicle or have an outside party inspect it on the buyer’s behalf before a purchase agreement.

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

John Carroll - After he’s concentrated most of his efforts on buying the right vehicle at the right price, he depends on his sales process and his salespeople to take care of the rest.

John Carroll - It's all part of reaching out, letting the Hispanic community know, in a myriad of small and large ways, they'll be welcome when it comes time to buy a vehicle.