Articles by John Carroll - Contributing Author

John Carroll
Contributing Author

How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques Cont'd

Thursday, January 01, 2015
John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation ...

How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques Cont'd

Thursday, January 01, 2015
John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation ...

How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques Cont'd

Thursday, January 01, 2015
John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation ...

Riverside Hits the Tech Ground Running

Friday, May 29, 2009
For the three Dagenais brothers, one of the biggest challenges they faced while negotiating to buy out the local Ford store in Escanaba, Mich., involved keeping their pledge of strict confidentiality. In a Midwestern town like Escanaba, that commitment required ...

Curry Auto Center Expands its Lineup

Friday, December 19, 2008
John Carroll - “When I was approached to consider purchasing the Chevrolet franchise to add to my existing GM lineup,” said Curry, “I was excited about the opportunity because it was just that, an opportunity. By adding Chevrolet, our dealership became a ...

Buying or Selling a Dealership: When to Call in the Experts

Sunday, December 07, 2008
John Carroll - For anyone trying to sell a dealership, nothing beats a combination of financial health and clear potential for new growth. But with the economy in a swoon, demonstrating either of those traits these days is no easy task.

Laughter Can be the Best Medicine for Building Customer Trust

Sunday, November 16, 2008
John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...

Taking the Franchise Route for BHPH: Gary Duncan’s Two J.D. Byrider Stores

Sunday, August 24, 2008
John Carroll - “With the franchise, you get a great computer system, monitoring of all facets of buy here pay here,” said Duncan. “You get a consultant that comes in and visits periodically.

Leveling the Playing Field: Granger Motors Focuses on Marketing Online

Thursday, July 03, 2008
John Carroll - These days, just about everyone working for Granger Motors in tiny Granger, Iowa, has almost universal access to the Web. Anyone responding to a vehicle on the Web page is ringing right into the mobile number of the Web sales manager...

The Technician Shortfall: Proper Recruiting, Hiring and Training to Attract and Retain Qualified Individuals

Wednesday, June 11, 2008
John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...

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