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Articles by John Carroll - Contributing Author
The Technician Shortfall: Proper Recruiting, Hiring and Training to Attract and Retain Qualified Individuals Cont'd
Wednesday, June 11, 2008
John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level workers for low-paying positions.
No Way But the Dangerfield Way: Reviving a GMC, Pontiac, Buick Store with BDC Expertise
Tuesday, May 27, 2008
John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."
Amato Autos All-Star BDC Does More Than Make Calls
Tuesday, April 29, 2008
John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."
The New Car Advantage In Special Finance
Thursday, March 20, 2008
John Carroll - Some low-priced automotive manufacturers expect dealers to use special finance to build up new car sales, particularly for brands like Kia and Suzuki.
Sisters Take The Reins At Oldest Transportation Company: Hare Chevrolet Makes Way For The Sixth Generation
Tuesday, January 29, 2008
John Carrol - It hasn’t all been smooth sailing. A few years ago, the family bought two area stores and later sold the underperforming Chrysler/Jeep location. Cole chalks it up to experience...
Sales Skyrocket With Hispanic Market Focus: R&R Auto Sales Thrives In Orland, Calif.
Monday, January 07, 2008
John Carroll - It's all part of reaching out, letting the Hispanic community know, in a myriad of small and large ways, they'll be welcome when it comes time to buy a vehicle.
NADA's Razzle Dazzle Convention: Profitability Heads to the Bay
Tuesday, January 01, 2008
John Carroll - ... while hosting dozens of workshops each day over the 4-day event to better prepare dealers for what’s shaping up as one of the most challenging years the auto retail business has seen in decades.
How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques
Monday, December 03, 2007
John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation, and picking the best approach for your dealership can make a big difference at the end of...
GM's Minority Dealership Program: Dealers Receive Support, But Obstacles Outweigh Opportunities
Wednesday, October 31, 2007
John Carroll - The Minority Dealer Advisory Council was created because the company established a mission to increase the number of minorities running GM dealerships.
Driving Home Your Dealership Message: Building A Brand Stretches Ad Budget
Thursday, October 25, 2007
John Carroll - Dealers can build some branding equity into every call to action. For Mudd, that’s a jingle or tag phrase with consistent graphics. “That’s your brand, which you use with a buy-now message. You have to sell cars or you don’t have a brand.
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