Articles for BDC Dealer Stories

Rogers Auto Group BDC Nets Customers Online

Thursday, May 06, 2010
When fishing, a net will usually yield a better return than a fishing pole. At Rogers Auto Group in Chicago, Ill., David Ortiz understands and employs this concept to drive traffic to the dealership. Although he’s the BDC manager, he also manages the dealership Web site, which is where most dealership traffic is spawned.

No Way But the Dangerfield Way: Reviving a GMC, Pontiac, Buick Store with BDC Expertise

Tuesday, May 27, 2008
John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."

Amato Autos All-Star BDC Does More Than Make Calls

Tuesday, April 29, 2008
John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."

Hillside Honda Excels with Five Essential BDC Components

Friday, March 16, 2007
Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.

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