Articles for BDC Dealer Stories
Friday, May 04, 2012
In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.
Friday, January 20, 2012
Over the course of about seven years, Grappone Automotive’s business development center has evolved into a centralized operation that is responsible for 50 percent of the dealership’s monthly sales.
Thursday, May 06, 2010
Jennifer Murphy - When fishing, a net will usually yield a better return than a fishing pole. At Rogers Auto Group in Chicago, Ill., David Ortiz understands and employs this concept to drive traffic to the dealership. Although he’s the BDC manager, he also manages the dealership Web site, which is where most dealership traffic is spawned.
Tuesday, May 27, 2008
John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."
Tuesday, April 29, 2008
John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."
Friday, March 16, 2007
Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.