Articles by Dan Henderson - Special Finance Director

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

Dan Henderson - I’ve often taken the lock down approach to marketing a special finance department.

Dan Henderson - ... We stare at the low closing ratios, the low demos, low write up percentages and then try to decide whether or not our staff needs more training or if they need to be fired ...

Dan henderson - One of the questions asked by many in Special Finance that even I ask is “Who is buying that paper under a 475 score without a big discount?” The answer ...

Dan Henderson - Have you ever stopped to consider how many car deals are waiting for your special finance department on the service drive

Dan Henderson - There is never any one deal worth your career or your reputation. I don’t care how big the gross profit or whose friend the customer is. Ruin your reputation, and soon the only question you will have to ask is ...

Dan henderson - Let’s talk about the lenders who are not score driven but credit driven for a second.

Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.