Monday, July 21, 2008
Glynn Rodean - Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides.
Thursday, June 19, 2008
Glynn Rodean - Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community ... If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.
Tuesday, May 20, 2008
Glynn Rodean - This person’s communication skills should be so strong that he or she is capable of taking any customer T.O. in the BDC to secure an appointment...
Wednesday, April 16, 2008
Glynn Rodean - There are seven basic materials for building a BDC: space, people, hardware (computers and telephones), Internet access, software, call management services, and lead sources. As with any building project, you need to determine what you want to build so you know the quantity and quality of materials you need.
Thursday, March 27, 2008
Glynn Rodean - Okay, enough sarcasm for now, but how do you measure up in supporting your technicians? The only way to find out is to spend a day in your parts department at the technicians counter.