Articles for BDC Features
Thursday, August 06, 2009
Jennifer Murphy - There are two ways to improve cash flow—reduce spending or increase income. Today, many dealers have been forced to reduce spending – whether through ad budget cuts, layoffs, contract renegotiations with vendors or other means. One department that has been cut in many stores is the business development center (BDC). “When dealers are cutting overhead left and right, they can’t afford the luxury of an in-house BDC,” said Matthew Dennis, president of Dealer Apps, Inc ...
Tuesday, August 04, 2009
Kimberly Long - While credit for a sale and issues with the pay plan were problematic, Rimas cited a bigger concern: “The biggest reason [for integrating the departments] was customer rapport.” A customer submitting an Internet lead could be contacted by an Internet manager, a salesperson and possibly a business development representative (BDR) before ever visiting the dealership. “There may be three or four people that touch that customer before we even actually see them at the door,” he said. “It was just mass confusion. We couldn’t ever all get on the same page.”
Saturday, August 23, 2008
Jennifer Murphy - The success of a BDC or call center is heavily dependent on having well-trained employees. The selection process of hiring the right employees coupled with a motivating compensation plan and intensive and ongoing training will yield the best results.
Friday, September 01, 2006
Harlene Doane - If you have spoken with the customer and set an appointment the customer is far less likely to continue shopping...