Articles by Dean Evans - Chief Marketing Officer

Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.

Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...

Dean Evans - The problem is getting what you ask for isn’t always a good thing. If you’re asking for the wrong Web site, that’s precisely what you’re likely to wind up with. Dealers manage to do this in two main ways...

Dean Evans - The age group represented by Generation Y (people now between the ages 12 and 30) are, or are about to become, big-time used car buyers. Indeed, used vehicles make up a significant majority of cars bought by, or for, people between the ages of...

Dean Evans - A skilled provider will give you the tools you need to easily measure the success of your program...

Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...

Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...

Dean Evans - "Local dealers succeed to the degree that they have top-of-mind awareness in their respective communities..."

Dean Evans - Many online car buyers simply feel more comfortable submitting leads at third party sites...