Articles by Don Reed - CEO

Are you starting to see my point? Most dealers and general managers will hold their sales team accountable for their performance on a scheduled basis and make any adjustments by moving their comfort zones based on what is needed NOW!

Don Reed - Here’s a possible topic for consideration in your accountability meeting. Let’s assume your retail labor is $75 (the national average) and your effective labor rate is $62.50 on customer pay labor.

Don Reed - So, let’s compare this scenario to the sales department. Since the front end sales are slowing down, do these dealers then layoff their salespeople, and instruct the new car sales manager to start taking “UPS” and stop managing?

By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.

As a dealer, you are the ultimate decision maker. You don’t need to take a vote every time you want to make a change in policy, process or personnel. Fixed operations expert Don Reed discusses how making changes might not be popular among employees, but can make the dealership more efficient and profitable.

Fixed operations expert Don Reed discusses the importance of measuring performance and outlines 28 different stats in the service and parts departments that should be measured for individual employees to evaluate performance.

Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.

Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.

Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.

Don Reed - A significant number of dealers these days are becoming more and more aggressive in selling used vehicles. Some have even lost their new car franchises and now rely solely on used vehicle sales, along with parts and service sales to pay the overhead and hopefully provide them with a significant return on investment (ROI).