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Articles for Service Experts
Supporting Fixed Operations
Monday, February 04, 2013
Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.
The Primary Mission of a Service Advisor
Monday, November 19, 2012
Expert Don Reed, CEO of Fixed Ops Solutions, points out that the primary mission of a service advisor is to ensure that every customer is driving a safe and reliable vehicle. Reed also teaches you exactly how to accomplish your mission from building customer relationships to holding everyone accountable to the mission.
Since When is Selling a Bad Thing?
Monday, September 10, 2012
Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Suggested Daily Tasks of Fixed Ops Managers
Monday, July 16, 2012
The most important part of a manager’s day is to manage the performance of their employees. Don Reed suggests some daily tasks for a fixed ops manager that can positively affect the performance of his team.
Why Do You Have Inactive Service Customers?
Tuesday, May 29, 2012
Currently dealers are getting only about 16 percent of the parts and service market. With the average age of a vehicle today at 10.8 years, it is imperative that dealers get those vehicles back into their service departments. Don Reed examines the dilemma of inactive service customers.
An Enemy Called Average
Tuesday, March 27, 2012
For the dealer who wants to thrive and not just survive in this very competitive industry, every department in the dealership must be a profit center. Don Reed discusses the need for dealers to elevate not only their service departments but their entire dealerships beyond average.
Increase Fixed Ops Traffic by 20 Percent
Tuesday, February 07, 2012
By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.
Your Service Department is Not a Democracy
Friday, December 16, 2011
As a dealer, you are the ultimate decision maker. You don’t need to take a vote every time you want to make a change in policy, process or personnel. Fixed operations expert Don Reed discusses how making changes might not be popular among employees, but can make the dealership more efficient and profitable.
Performance Improves When Measured
Friday, September 30, 2011
Fixed operations expert Don Reed discusses the importance of measuring performance and outlines 28 different stats in the service and parts departments that should be measured for individual employees to evaluate performance.
Five Technology Products to Increase Fixed Operations Sales and Profits
Friday, August 05, 2011
Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.
Optimism Abounds in Fixed Operations
Wednesday, June 15, 2011
Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.
Five Rules of Service Customer Engagement
Monday, April 11, 2011
Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.
Why Customers Put Off Maintenance
Tuesday, October 19, 2010
Most customers postpone repairs and maintenance work. Industry Expert Hal Scott discusses why customers put off service work and explains how to overcome customer objections to get them in for needed service and maintenance.
Service Advisor Training
Monday, August 16, 2010
Don Reed - A significant number of dealers these days are becoming more and more aggressive in selling used vehicles. Some have even lost their new car franchises and now rely solely on used vehicle sales, along with parts and service sales to pay the overhead and hopefully provide them with a significant return on investment (ROI).
How to Design a Fixed Ops Marketing Plan
Monday, May 10, 2010
Don Reed - A worthy goal for every dealer would be to sell a new or used vehicle today and keep that customer coming back to your dealership for life. You want them coming back for all their service needs, for parts, for body repairs, to buy additional vehicles for their family and of course, to trade in the vehicle you just sold them to buy another. Makes sense, right?
Menus Can Make a Difference
Wednesday, October 14, 2009
Don Reed - Most dealers today understand the value of an F&I department, and history shows that this department can be a significant profit center when the right processes are implemented, enabling managers to sell additional products and services to every customer who takes delivery of a new or used vehicle.
Maximum Accountability Creates Maximum Profitability
Friday, September 04, 2009
Don Reed - After spending the last nine years working with hundreds of dealerships all across our country, I have discovered an amazing phenomenon permeating fixed operations. One could compare this phenomenon to cancer. The good news is this cancer is 100 percent curable for every single dealer who really wants to be cancer-free! The cancer is called “Lack of Accountability.” I find maximum accountability for everyone’s performance in the sales department ...
Develop a Multi-State Survival Mode
Thursday, April 09, 2009
Hal Scott - A few wrong decisions today and even those dealers fortunate enough to have old family money could easily be gone. This is not a revelation for many of you, as fear for financial survival has savagely ripped through every...
A Half Hour Can Save the Farm
Wednesday, March 25, 2009
Hal Scott - Success today requires strong fixed coverage. Your service, quick service, parts, body and detail departments have to be “dialed-in.” Adding 0.5 hours to each repair order in service, quick service and body shop is not just...
Business Development Centers Can Maximize Service Appointments
Thursday, September 04, 2008
Don Reed - One very effective way to correct this is to send all incoming service calls to a business development center (BDC). Properly trained BDC personnel can provide a multitude of services that will increase owner retention...
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