Articles for Service Features
Monday, June 22, 2009
Economically speaking, Newton’s third Law of Motion – for every action, there is an equal and opposite reaction – is certainly applicable today. Applied to the automotive industry, the action is decreased vehicle sales and the reaction is increased sales in service and maintenance. The question is: Are customers bringing their vehicles to you or your competitors for service? Now is the prime time to rev up fixed operations to gain more service and maintenance ...
Wednesday, June 11, 2008
John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...
Monday, June 09, 2008
Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...
Wednesday, May 21, 2008
Jennifer Murphy - While some consider reconditioning and detailing synonymous, they are very different. According to Ken Billado, assistant manager of the detail operation at The Automaster (a high-line and import dealership group out of Shelburne, Vt)...
Monday, September 10, 2007
Jennifer Murphy - The OEM accessory market, according to Marketing Worldwide Corporation, is an estimated $182 billion market and is expected to be a $200 billion dollar market by the end of this year...
Friday, August 10, 2007
John Carroll - To get a better understanding of what dealers should be doing in the service lane, Auto Dealer Monthly asked Reed and several other top consultants in the business to list their top recommendations to dealers...
Tuesday, December 26, 2006
“It’s an ever changing industry, and the easiest way to describe it is that it’s a fashion business,” said Churchill.
Thursday, September 21, 2006
Jennifer Rincon - The same, cherished sales training used in the showroom should be the model you follow in training service employees...
Saturday, August 26, 2006
Harlene Doane - The fixed operations side of your dealership, if run efficiently, should support the balance of the dealership...
Saturday, August 26, 2006
Harlene Doane - Without customer interaction, your customers will go elsewhere for service and future sales...