Articles for Advertising & Marketing Dealer Operations
Friday, February 03, 2012
Advertising for dealerships has always been a highly debated topic. Joseph Clementi, a dealership general manager, discusses the importance of measuring the effectiveness of a dealership's marketing efforts.
Monday, November 07, 2011
Erin (Mack) McKelvey of Millennial Media discusses targeting auto shoppers through mobile advertising.
Monday, October 10, 2011
Author Jon Greene discusses how dealers can differentiate themselves from the competition by implementing a customer loyalty program.
Monday, February 28, 2011
Creating name recognition for your dealership can be accomplished many ways. Author David Keller discusses outside-the-box ways to promote your dealership that will get people in the community talking about you.
Monday, November 23, 2009
Erin Skinner - Using only traditional forms of advertising can be like driving through a downpour without your windshield wipers on, or cruising at night without your headlights on. Your view is clouded. You can’t see where you are or how to stay on track. You just hope everything turns out alright. It’s time to turn on your high beams and allow yourself to see the whole picture. ???
Monday, December 01, 2008
Michael Fishman - In a time of economic turbulence, generating showroom traffic is more critical than ever
Monday, December 01, 2008
Raul Vazquez - I’ve often addressed how to maximize your ad dollars, how to get the most from your customer database and how to differentiate yourself from your competition in your customer's mind. All of these issues have a direct impact on your sales...
Wednesday, October 01, 2008
Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at
Friday, August 15, 2008
Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.
Friday, May 30, 2008
Tom Herald - An effective ad for a car dealer will have even more impact since there are so few ads out there that are well done.
Tuesday, April 15, 2008
Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
Monday, March 24, 2008
Tom Herald - Better to learn from the mistakes of others than to uncover them all yourself. An education of that type is never fun or cheap.
Friday, February 01, 2008
Tom Herald - Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers.
Friday, November 30, 2007
Tim Bailey - The buying atmosphere created at these events ... will increase the front and back grosses significantly
Sunday, September 30, 2007
Tom Herald - If you’re not one of the top three dealers in your market that people think of when they want a car, then your branding needs help. They won’t remember you...
Tuesday, January 02, 2007
Todd Stoney - Manufacturers have spent millions helping dealers improve brand image at the store level.
Thursday, November 09, 2006
Tim Randall - Another form of advertising used to market a specific demographic for products and services is mailers...
Saturday, September 09, 2006
Andrew Wolfe - By taking a totally different look at advertising you can have higher retention rates with lower out of pocket expenses...
Thursday, August 31, 2006
Shelly Thompson - Individually scored credit-based lists can be a very effective tool for a dealership in generating non-prime and prime leads ...
Thursday, August 31, 2006
Charlie Crowder - Look at Internet leads. Many companies sell them for around $25 per lead. Buy 100 leads, and your CPL is simple.