Articles for Advertising & Marketing Dealer Operations
Friday, May 30, 2008
Tom Herald - An effective ad for a car dealer will have even more impact since there are so few ads out there that are well done.
Tuesday, April 15, 2008
Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
Monday, March 24, 2008
Tom Herald - Better to learn from the mistakes of others than to uncover them all yourself. An education of that type is never fun or cheap.
Friday, November 30, 2007
Tim Bailey - The buying atmosphere created at these events ... will increase the front and back grosses significantly
Sunday, September 30, 2007
Tom Herald - If you’re not one of the top three dealers in your market that people think of when they want a car, then your branding needs help. They won’t remember you...
Tuesday, January 02, 2007
Todd Stoney - Manufacturers have spent millions helping dealers improve brand image at the store level.
Thursday, November 09, 2006
Tim Randall - Another form of advertising used to market a specific demographic for products and services is mailers...
Saturday, September 09, 2006
Andrew Wolfe - By taking a totally different look at advertising you can have higher retention rates with lower out of pocket expenses...
Thursday, August 31, 2006
Shelly Thompson - Individually scored credit-based lists can be a very effective tool for a dealership in generating non-prime and prime leads ...
Thursday, August 31, 2006
Charlie Crowder - Look at Internet leads. Many companies sell them for around $25 per lead. Buy 100 leads, and your CPL is simple.
Tuesday, August 22, 2006
Larry Nathan - Wouldn't it be great if you could generate traffic like that without calling it quits or hurting your reputation?
Tuesday, August 22, 2006
All customers require a slightly different sales approach tailored to their individual personality and needs.
Tuesday, August 22, 2006
Eliminate the opportunity to take the “Short Loop” and entice them with sexy car displays by the front door.
Tuesday, August 22, 2006
Encourage them to get out of the lounge chair and interact with the facility.