Articles for Advertising & Marketing Experts
Friday, November 06, 2009
Todd Swickard - Since the world is changing, your marketing strategy needs to change too, or you’ll be left in the dust. It’s time to trade in your old ways of doing things to get the most mileage out of your marketing budget. So, here are a few tips for how to go about reviewing your strategy to make sure it’s ready to roll.
Thursday, November 05, 2009
Brent Carmichael - Merriam-Webster defines advertising as “the action of calling something to the attention of the public especially by paid announcements.” It defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Similar, but different.
Friday, April 10, 2009
Rob Anderson - The headline is the most important aspect of any type of advertising. There are several ways to approach a headline. Most popular for me is the problem/solution headline. I deal a lot with credit, so the most prominent example is...
Wednesday, February 25, 2009
Rob Anderson - During this unprecedented time in economic history, we all need to ask ourselves if we’re willing to work twice as hard for half as much. Times are tough; times are uncertain. In fact, the only certainty is that things will only get...
Wednesday, November 05, 2008
Rob Anderson - The Hispanic market is the only auto-buying market in the country experiencing growth. Have you begun to target Hispanic people whose first (and sometimes only) language is Spanish? If you haven’t, you might be ...
Friday, September 19, 2008
Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.
Wednesday, September 03, 2008
Rob Mudd - A point of caution: don’t be misled by the word “interactive.” If that interactivity is not shored-up by good retail messaging, all you will have at the end of the day are a lot of useless “cookie” crumbles. It’s not about the toys, but the ...
Tuesday, July 15, 2008
Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.
Wednesday, June 04, 2008
Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants
Friday, May 16, 2008
Rob Anderson - Quality is important, but only from the perspective of credit score. Lead generation costs money, and if you generate too many leads and your staff becomes overwhelmed, valuable leads are ignored and forever lost as opportunities ...
Thursday, May 08, 2008
Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?
Friday, April 18, 2008
Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...
Wednesday, April 02, 2008
Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...
Thursday, March 13, 2008
Rob Anderson - You may find out that 60 percent of your business is generated by repeat, drive-by and referrals. If you are in a great location, this may be the case ...
Monday, March 10, 2008
Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?
Tuesday, February 05, 2008
Mauricio Espinosa - The Hispanic market is a significant driving force behind the CSI Pyramid. This market wants to be loyal. To be loyal is to be faithful to something or someone, whether it is to the government, a business, a spouse, a leader, etc.
Wednesday, January 23, 2008
Rob Anderson - Consumers have grown cautious and the economy has slowed, but opportunities still abound for dealers. These opportunities are created by less competition amongst retailers in the marketplace.
Friday, January 11, 2008
Rob Anderson - Bull’s-eye marketing is about locating your best prospects ... You can start mapping by looking at your key marketing and support materials, then comparing them to those of your closest competitors.
Thursday, January 10, 2008
Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.
Friday, December 07, 2007
Rob Anderson - Positioning is the process by which marketers try to create an image or identity in the minds of the target market for the dealership, brand or organization. It is the “relative competitive comparison” a dealership occupies in a ...