Articles for Advertising & Marketing Features
Monday, November 23, 2009
Erin Skinner - Using only traditional forms of advertising can be like driving through a downpour without your windshield wipers on, or cruising at night without your headlights on. Your view is clouded. You can’t see where you are or how to stay on track. You just hope everything turns out alright. It’s time to turn on your high beams and allow yourself to see the whole picture. ???
Monday, November 02, 2009
Kimberly Long - Several years ago, any dealership that had an online strategy was looked upon as forward-thinking and cutting-edge. Today, however, the Internet has become an advertising staple for almost all dealers. Indeed, most in the industry now believe online advertising is an absolute necessity for success.
Wednesday, November 26, 2008
Harlene Doane - The current trend in advertising isn’t about where you spend your ad dollars as much as it is about how you spend your money. According to NCM Twenty Group data, as of June 2008, advertising expenditures are not rising.
Thursday, October 25, 2007
John Carroll - Dealers can build some branding equity into every call to action. For Mudd, that’s a jingle or tag phrase with consistent graphics. “That’s your brand, which you use with a buy-now message. You have to sell cars or you don’t have a brand.
Wednesday, October 24, 2007
John Carroll - To make sure you’re completely protected, said Chumney, make sure you have the right legal disclaimers on every piece. Mistakes happen, but because it’s a flub instead of a scam, neither the dealer nor the agency has to pay off...
Thursday, June 28, 2007
Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...
Saturday, April 07, 2007
Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...
Saturday, August 26, 2006
Harlene Doane - Inviting an outside company to your place of business to assist you with a sales event can be risky business if you don’t do your ...
Friday, August 25, 2006
Another successful incentive includes a three-day, 300-mile money back guarantee, with no questions asked on returned vehicles.
Tuesday, August 15, 2006
Imagine you are the new General Manager of your dealership. You have the best cars in town, the lot is filled to capacity and your prices are unbeatable! Your sales people are thoroughly trained and your showroom is immaculate. The service staff is top notch and your dealership is located on prime real estate with sunny skies for miles ...