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Articles for Internet Dealer Operations
Resources to Help You Formulate a Social Media Policy
Friday, July 20, 2012
Here are a few of the resources available online to help dealers formulate a social media policy.
Make Your Website a Destination
Friday, May 11, 2012
Your dealership website should be a destination and not a pass-through page. Joseph Clementi, general manager of University Honda, looks at three essential elements of website management to helps dealers with their conversion rates.
Five Tips to Get Started With WordPress
Friday, August 26, 2011
Joe Chura, a dealership Internet director, explains how dealers can start a WordPress blog in five easy steps, including a few suggested plug-ins.
Make Online Reputation Management a Priority
Friday, July 08, 2011
Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
Five Ways to Improve Your Website and Double Traffic
Tuesday, May 24, 2011
Joe Chura, Internet and e-marketing director of the Hennessy Ford stores near Chicago, Ill., outlines five free, simple ways dealers can improve their websites.
Double Your Internet Sales
Wednesday, February 09, 2011
As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
The Power of A Well-Executed First Call
Tuesday, January 25, 2011
When a customer submits an Internet lead to a dealership, the first call – if well executed – can result in a sale if followed by solid follow-up processes and a qualified, focused sales consultation.
Tuesday, September 29, 2009
Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.
Maximizing Lead Performance
Tuesday, July 14, 2009
Third-party lead providers are still some of the best sources for online leads. The right provider will help you generate the quantity and quality of leads your store needs to boost profits. But it can take more than having a reputable lead provider on board to ensure positive results. Good in-store processes are also necessary to guarantee high close rates...
The Growing Rate of Technological Change
Friday, April 24, 2009
Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...
Five Ways to Better Manage Marketing Costs
Friday, February 20, 2009
Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
Marketing Highway - The Toll free Lane: Social Networking
Friday, November 14, 2008
Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...
Marketing Highway - The Internet Route: Shifting Gears at the Right Time
Wednesday, November 12, 2008
Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...
Technology: Partner or Distraction
Wednesday, October 08, 2008
Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.
It Is Not Too Late: Commit to Online Sales Now
Sunday, October 05, 2008
Rob Chesney - When managers consider their competition, they must ask themselves how they can compete to stay ahead or even stay in business. Just as in the real world, customer service is ...
Uncovering Eight Common Myths About Web Sites
Wednesday, September 17, 2008
Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...
The Little Automotive Microsite That Could: Four Reasons Why a Microsite Can Drive Major Marketing Results for Your Dealership
Wednesday, August 13, 2008
Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Youtube Video Testimonials
Friday, August 01, 2008
Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Eight Ways to Make People Want to Read Your Dealership E-mails
Tuesday, June 03, 2008
Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...
Online Videos are Gaining Popularity
Sunday, June 01, 2008
Sean Bradley - During March 2008, ComScore data said there were 11.5 billion online videos viewed in the U.S. This number is incredible and it continues to go up every month. With over 70 percent of Internet users in the U.S. on broadband high-speed connections, video will only become more prevalent.
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