Articles for Internet Dealer Operations
Tuesday, September 29, 2009
Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.
Tuesday, July 14, 2009
Third-party lead providers are still some of the best sources for online leads. The right provider will help you generate the quantity and quality of leads your store needs to boost profits. But it can take more than having a reputable lead provider on board to ensure positive results. Good in-store processes are also necessary to guarantee high close rates...
Friday, April 24, 2009
Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...
Friday, February 20, 2009
Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
Friday, November 14, 2008
Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...
Wednesday, November 12, 2008
Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...
Wednesday, October 08, 2008
Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.
Sunday, October 05, 2008
Rob Chesney - When managers consider their competition, they must ask themselves how they can compete to stay ahead or even stay in business. Just as in the real world, customer service is ...
Wednesday, September 17, 2008
Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...
Wednesday, August 13, 2008
Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Tuesday, June 03, 2008
Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...
Monday, May 12, 2008
Craig Criswell - In fact, do a google search or use your OEM’s site to search to find a dealership. Looking at just a few of them will demonstrate how similar many are and which ones offer something a little different...
Tuesday, March 11, 2008
Craig Criswell - The two most important elements to strive for when getting your Web site to optimum performance are the uniqueness of the site and the groundwork established prior to building the site for search engine optimization...
Tuesday, March 04, 2008
Michael Teitelbaum - It’s a common misconception that SEO simply involves throwing keywords against the digital wall to see what sticks. In reality, this tactic could hamper your site’s SEO effectiveness...
Friday, February 01, 2008
Craig Criswell - The purpose of the site is to make buying that next vehicle easier. It must attract and engage the ever-growing number of people doing research online for their next vehicle purchase...
Saturday, December 15, 2007
Brian Page - Reaching out to the car buyer at each stage exponentially increases the chance your dealership’s name will be remembered, and ultimately contacted by the consumer when they are ready to buy...
Thursday, May 10, 2007
John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...
Friday, March 23, 2007
John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...
Tuesday, January 09, 2007
Steven Chessin - Keep It Simple Stupid (KISS) approach, which I’ve never forgotten.Oddly enough, this also happens towork best when considering the Internet sales process...
Friday, December 08, 2006
Tim Madel - More and more dealers see the value of using a provider to help keep up the constant monitoring and optimization of keywords and search terms.