Articles for Internet Dealer Operations
Tuesday, March 04, 2008
Michael Teitelbaum - It’s a common misconception that SEO simply involves throwing keywords against the digital wall to see what sticks. In reality, this tactic could hamper your site’s SEO effectiveness...
Friday, February 01, 2008
Sean Bradley - It goes without saying that training is essential for your call center and all employees who handle your inbound phone calls. While some dealerships have chosen to use third-party companies for this function, I am not a big fan of outsourcing your call center for several reasons:
Friday, February 01, 2008
Craig Criswell - The purpose of the site is to make buying that next vehicle easier. It must attract and engage the ever-growing number of people doing research online for their next vehicle purchase...
Saturday, December 15, 2007
Brian Page - Reaching out to the car buyer at each stage exponentially increases the chance your dealership’s name will be remembered, and ultimately contacted by the consumer when they are ready to buy...
Thursday, May 10, 2007
John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...
Friday, March 23, 2007
John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...
Tuesday, January 09, 2007
Steven Chessin - Keep It Simple Stupid (KISS) approach, which I’ve never forgotten.Oddly enough, this also happens towork best when considering the Internet sales process...
Friday, December 08, 2006
Tim Madel - More and more dealers see the value of using a provider to help keep up the constant monitoring and optimization of keywords and search terms.
Wednesday, December 06, 2006
John Zieglar - Getting visitors to your site is one thing, but developing trust-based, long-term relationships with customers requires more than just a great Web site...
Wednesday, November 15, 2006
John Zieglar - An effective, well-tuned online strategy will dramatically increase traffic to your dealership and overhaul sales...
Monday, October 30, 2006
Tim Madel - Every click is potentially a new customer. So, why not make creative ads that really appeal to potential buyers...
Monday, October 16, 2006
Tim Madel - Web 2.0 revolves around participation, information that is alive and wide distribution of the data...
Friday, October 13, 2006
John Zieglar - The single most important factor when choosing and developing a strategy is selecting a partner that possesses solid automotive credentials...
Friday, September 29, 2006
John Zieglar - Their site, along with very good SEO, now enables them to increase leads and sales...
Friday, September 29, 2006
Tim Madel - The best dealer Web sites are visually stunning, have numerous calls to action, provide visitors with the necessary...
Thursday, September 07, 2006
Dan Hankins - As in football, athleticism, determination and execution go a long way in making up the difference in your Internet department...
Thursday, September 07, 2006
Pat Moran - In 2005, approximately 70 percent of buying decisions were influenced by information gathered ... via the Internet...
Thursday, September 07, 2006
John Zieglar - Not many dealers are able to increase their leads by more than 200 percent in just two months and even fewer are able...
Thursday, September 07, 2006
Timothy Nobles - SEO focuses on making your dealership as popular and relevant as possible for car buyers....
Tuesday, September 05, 2006
Sean Wolfington - Some dealers use their Customer Relationship Center (CRC) to sell an extra 100 to 700 cars a month. Are you among them?...