Articles for Internet Dealer Operations
Tuesday, September 05, 2006
Sean Wolfington - The best dealers realize the Internet is not just about selling more cars but also about marketing the entire dealership...
Tuesday, September 05, 2006
Sean Wolfington - Tasca Automotive Group is well known for their accomplishments in the industry, ... how they achieved their success...
Tuesday, September 05, 2006
John Zieglar - "The entire management staff is strong supporters of the Internet and Internet department. You have to, to be successful...”
Friday, September 01, 2006
Ali Amirrezvani - A well-rounded online marketing plan should include more than just one technique...
Friday, September 01, 2006
Ali Amierrezvani - Web sites hosted on free servers are not taken seriously; customers will take their business elsewhere...
Friday, September 01, 2006
John Zieglar - ...we realized having just the best Web site would mean nothing until we could generate traffic to it...
Friday, September 01, 2006
Katrina Souder - Even when someone comes in for a test drive and doesn’t buy, I send them a thank you card...
Friday, September 01, 2006
John Zieglar - Using the Internet to make money requires a major shift in how we run our business as well as the right technology partner...
Friday, September 01, 2006
John Zieglar - Our CRC representatives are cross-trained in Honda, BMW and MINI sales and our used car inventory...
Thursday, August 31, 2006
Sean Wolfington - Herb Chambers drives revenue to service and parts department through e-marketing...
Thursday, August 31, 2006
Sean Wolfington - One of the reasons Courtesy Chevrolet has a lot of success on the Internet is because they have become masters of e-mail marketing...
Thursday, August 31, 2006
Sean Wolfington - Herb Chambers began their regional online buying service by creating an e-CRM Business plan to outline their goals...
Thursday, August 31, 2006
Sean Wolfington - Respecting the customer starts with selling according to the needs of the customer and saying goodbye to high-pressure...
Thursday, August 31, 2006
Sean Wolfington - Sheehy sold an additional 414 cars in one month online while decreasing their advertising costs...
Thursday, August 31, 2006
Tom Azbill - A dealership can’t let a month or week go by if one or more members of the BDC are struggling to set appointments...
Wednesday, August 30, 2006
John Zieglar - Using training programs and a solid “playbook” for his dealership, ... is on track to see increased profits...
Wednesday, August 30, 2006
John Zieglar - How many dealers can show they’ve increased leads by more than 230 percent in just two months?...
Wednesday, August 30, 2006
John Zieglar - Whether you’re successfully adding franchises to your dealer group or tightening your belt in an effort to remain...
Wednesday, August 30, 2006
John Zieglar - Your website is really a marketing center for your dealership and the right CRM tool will automatically do most of the follow up...
Wednesday, August 30, 2006
John Zieglar - Not only did the dealership increase their Internet sales from 20 to 214, but they also increased their overall sales by over...