Articles for Internet Dealer Stories
Sunday, August 05, 2007
Daymond Decker - To gain the systematic processes and controls necessary to operate effectively and efficiently, David Taylor contracted with a technology consultant with automotive digital marketing credentials and proven results...
Saturday, June 23, 2007
John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
Wednesday, June 20, 2007
John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...
Friday, April 13, 2007
John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...
Saturday, April 07, 2007
Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...
Wednesday, February 21, 2007
Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.
Thursday, January 25, 2007
John Carroll - “These are business people who happen to be in the auto industry, not car guys. They wanted to cut back on the expenses for the traditional ways to bring in traffic.”
Thursday, December 28, 2006
Jennifer Rincon - A bulletin board, tacked with daily appointments, motivates everyone to stay on task...
Tuesday, October 17, 2006
Jennifer Murphy - Within 15 minutes ... a Microsoft Alert e-mail and text message notifying him of the lead...
Thursday, September 07, 2006
Jennifer Rincon - An increase in Internet sales of almost 35 percent in 2005 earned City Auto Sales the ... 2006 Pre-Owned Internet Retailer Award...
Tuesday, September 05, 2006
John Carroll - The secret of success in an Internet department is process," Shear said. "And that process has to be monitored and measured daily."
Tuesday, September 05, 2006
John Carroll - It was the fourth straight year at the top of the list for Dave Smith Motors...
Friday, September 01, 2006
John Carroll - "When someone is online, they do have a choice," says Rosenthal, so forget bad cars with high miles and ugly colors...
Friday, September 01, 2006
Greg Goebel - A consistent Internet sales process is required to achieve such a lofty sales volume...
Friday, September 01, 2006
Terran Lamp - The e-Commerce department at Germain sells over 200 cars per month and is responsible for generating over 15 percent of total sales monthly...
Friday, September 01, 2006
Terran Lamp - Internet sales now account for almost 28 percent of McCombs sales, up from six percent just three years ago...
Friday, September 01, 2006
Terran Lamp - Today the Napleton family owns and operates 54 franchises in five different states...
Friday, September 01, 2006
Terran Lamp - Townsend’s professional attitude and commitment to his customers are evident throughout the entire sales process...
Friday, September 01, 2006
Greg Goebel - He is also the largest automotive retailer in the country ..., and earned the 2004 Internet Dealer of the Year Award...
Monday, August 28, 2006
Seth Ridgeway - “How can we get more customers on the lot?” It was decided that Automax Hyundai, Del City would start an Internet department...