Articles for Internet Dealer Stories
Monday, August 28, 2006
Seth Ridgeway - “How can we get more customers on the lot?” It was decided that Automax Hyundai, Del City would start an Internet department...
Friday, August 25, 2006
John Carroll - “It’s not just about generating leads; it’s generating leads that turn into sales!”
Tuesday, August 22, 2006
Harlene Doane - Advertising cost for online sales runs about $100 per unit, which is much lower than industry averages for conventional sales...
Monday, August 21, 2006
John Carroll - Promotional materials were adapted to include a dot-com in every ad and to let people know that the dealership never closed...