Articles for Internet Experts
Monday, October 03, 2011
Industry expert Jason Ezell discusses how different websites like Facebook and third-party sites can provide both direct and indirect traffic to dealership websites.
Monday, July 04, 2011
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
Tuesday, May 17, 2011
Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Thursday, March 17, 2011
Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
Thursday, February 03, 2011
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
Tuesday, November 30, 2010
J.D. Rucker - Although it’s been contested, buy here pay here dealers can reap rewards of a search engine optimization strategy. A BHPH SEO strategy should be credit-focused and aim to push any negative reviews, complaints and third-party lead-generators that could be taking your business down in the organic search engine results.
Monday, October 25, 2010
Jason Ezell - In a business where inventory is the backbone of sales, the car industry doesn’t lend itself very well to cutting costs. A lower inventory, while it might save money, might also cost you more in lost sales. So what’s the answer?
Thursday, September 30, 2010
J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.
Friday, September 17, 2010
Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.
Friday, September 03, 2010
Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.
Friday, July 09, 2010
Clayton Stanfield - Dealerships have been heeding the call to build an expansive online presence in order to sell used cars and hard-to-sell vehicles for some time now. However, as more dealers are realizing that other parts of the dealership, such as parts and accessories and new cars, have a viable and active market online, they begin to transform into virtual dealerships with all aspects of the sales floor available online.
Wednesday, June 30, 2010
J.D. Rucker - What if I told you that over 95 percent of your service and parts business comes from "traditional" marketing—word of mouth, past customers, location. Nearly everyone who spends time in your service or parts department got there because they already knew something about you.
Monday, May 17, 2010
Richard Valenta - Analysts and dealers alike are saying this spring will be great for business. Traffic to dealership Web sites is up across the country. During the past year, reduced expenses affected many dealers’ marketing and advertising efforts, including their Web sites.
Friday, April 23, 2010
J.D. Rucker - Search engine optimization is both an art and a science. While there are factors that every professional in the industry agrees contribute to the success of an SEO campaign, the differences come in how much weight is given to each factor.
Tuesday, March 23, 2010
Todd Swickard - Is it the year for social networking in the car business, where we all connect to our customers and show them how good of a "friend" we are? Or is it the year that we make videos of everything? Why don’t we clog servers to show them video instead of pictures?
Sunday, March 07, 2010
Joe Turner - Few things have changed the way businesses advertise like social media. Of course, radio was a big change from print, and TV brought a whole new dynamic, but advertising was still a matter of pushing a message to the masses and hoping some got it.
Thursday, February 18, 2010
Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.
Thursday, December 10, 2009
Jim Rucker - Credit is a big topic in the automotive industry, especially for car dealers struggling with slow, post-Clunkers sales. Selling the vehicle is difficult enough but once it gets to finance, an entire other world of concerns is present.??
Sunday, November 15, 2009
David Kain - For some dealers, the Web site remains the proverbial red-headed stepchild of their marketing efforts. Most people by now know they have to have one, so what they do is set it up, and put it in the hands of a low-level employee and hope for the best. After all, you and your sales team have more “important” things to do, like greet customers who ...
Tuesday, November 10, 2009
Jim Rucker - It doesn't matter how much traffic you drive to a site or how big your Facebook fan page is if they aren't optimized for lead conversion. The process is very simple: