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Articles for Internet Experts
A Moving Target
Tuesday, February 19, 2013
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Does Your Website Adapt?
Tuesday, June 19, 2012
The rapid growth of mobile browsing makes a mobile/tablet presence required for dealers, but the continuous addition of new devices to the market can make it difficult for dealers to keep up. George Nenni explains how adaptive website design can help.
The Anatomy of an Effective Facebook Post
Tuesday, April 17, 2012
Seth Lieberman, CEO of Pangea Media/SnapApp, reveals seven things to think about when crafting a Facebook post for your business.
Monday, October 03, 2011
Industry expert Jason Ezell discusses how different websites like Facebook and third-party sites can provide both direct and indirect traffic to dealership websites.
Define Success Metrics to Better Evaluate Data
Monday, July 04, 2011
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
Does Your Website Click With Auto Shoppers
Tuesday, May 17, 2011
Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Data is The Key to Running a Smarter Business
Thursday, March 17, 2011
Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
7 Keys to Social Media Success
Thursday, February 03, 2011
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
Credit Leads and Reputation
Tuesday, November 30, 2010
J.D. Rucker - Although it’s been contested, buy here pay here dealers can reap rewards of a search engine optimization strategy. A BHPH SEO strategy should be credit-focused and aim to push any negative reviews, complaints and third-party lead-generators that could be taking your business down in the organic search engine results.
Use the Power of the Internet to Improve Inventory Management
Monday, October 25, 2010
Jason Ezell - In a business where inventory is the backbone of sales, the car industry doesn’t lend itself very well to cutting costs. A lower inventory, while it might save money, might also cost you more in lost sales. So what’s the answer?
Make the Search Engines Love Your Online Inventory
Thursday, September 30, 2010
J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.
Web Site Statistics
Friday, September 17, 2010
Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.
Advertising Strategies for Influencing Car Shoppers Online
Friday, September 03, 2010
Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.
Leveraging Online Auction Leads One Click at a Time
Friday, July 09, 2010
Clayton Stanfield - Dealerships have been heeding the call to build an expansive online presence in order to sell used cars and hard-to-sell vehicles for some time now. However, as more dealers are realizing that other parts of the dealership, such as parts and accessories and new cars, have a viable and active market online, they begin to transform into virtual dealerships with all aspects of the sales floor available online.
Increase Service and Parts Business Online Now
Wednesday, June 30, 2010
J.D. Rucker - What if I told you that over 95 percent of your service and parts business comes from "traditional" marketing—word of mouth, past customers, location. Nearly everyone who spends time in your service or parts department got there because they already knew something about you.
Web Traffic is Up
Monday, May 17, 2010
Richard Valenta - Analysts and dealers alike are saying this spring will be great for business. Traffic to dealership Web sites is up across the country. During the past year, reduced expenses affected many dealers’ marketing and advertising efforts, including their Web sites.
Top 10 Search Engine Optimization Factors
Friday, April 23, 2010
J.D. Rucker - Search engine optimization is both an art and a science. While there are factors that every professional in the industry agrees contribute to the success of an SEO campaign, the differences come in how much weight is given to each factor.
2010 - Your "Friend?"
Tuesday, March 23, 2010
Todd Swickard - Is it the year for social networking in the car business, where we all connect to our customers and show them how good of a "friend" we are? Or is it the year that we make videos of everything? Why don’t we clog servers to show them video instead of pictures?
Social Media’s Increasing Role in Dealership Marketing and How Your Dealership Can Get Started
Sunday, March 07, 2010
Joe Turner - Few things have changed the way businesses advertise like social media. Of course, radio was a big change from print, and TV brought a whole new dynamic, but advertising was still a matter of pushing a message to the masses and hoping some got it.
The New School is the Place to Be
Thursday, February 18, 2010
Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.
Copyright 2011 Auto Dealer Monthly