Articles for Internet Experts
Wednesday, December 03, 2008
Jason Ezell - Now that dial-up users are considered ancient and search engines can read Flash content, both major objections have been eliminated ...
Friday, November 21, 2008
Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...
Thursday, November 20, 2008
Joe Turner - I was reading an article recently about some of the differences in the ways the two campaigns operated during this past election and some things really jumped out at me...
Saturday, November 15, 2008
Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...
Tuesday, November 11, 2008
Jason Ezell - ... of all the traffic (actual visitors) you get to your dealership Web site, 42 percent have not even decided whether to buy a new or pre-owned vehicle ...
Saturday, November 08, 2008
Phil DuPree - A four-hour response time is a good target (the average dealer response time is between five and six hours), but the faster the response, the better...
Tuesday, November 04, 2008
Rob Chesney - A growing number of dealers are finding that online used vehicle sales are an efficient and profitable way to increase revenue ...
Sunday, November 02, 2008
Howard Polirer - Although independent dealers don’t have all of the Internet advantages of franchise dealers, most are vigilant when new tools are developed that can grow their business. Independent dealers who are advertising on the Internet...
Sunday, October 26, 2008
Ted Rubin - In addition to qualified, dedicated personnel to man the chat, you also need knowledgeable people to continually analyze the methods that are working best...
Thursday, October 16, 2008
Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...
Saturday, October 11, 2008
Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...
Monday, September 22, 2008
Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...
Sunday, September 21, 2008
Rob Chesney - There are many ways in which a dealer can begin to build buyer trust online, and it all starts with the listing. When listing a used vehicle online, it is important to ...
Thursday, September 18, 2008
Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...
Tuesday, September 02, 2008
Jason Ezell - I’ll bet that even in these slower times, more leads come through your Web site than through your front door. I’ll also wager that there are, in most cases, far more people visiting or “driving by” your Web site than there are...
Thursday, August 28, 2008
Sarah Mooneyhan - Take a closer look at where you are spending your marketing dollars. Review your marketing key performance indicators for each lead source, such as lead-to-sales conversion rate and cost per sale ...
Wednesday, August 27, 2008
Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...
Tuesday, August 19, 2008
Rob Chesney - A sample search on eBay Motors in May shows 81 listings that advertise great or good gas mileage. Cars such as Ford Escorts and Geo Metros and Storms are being listed ...
Saturday, August 16, 2008
Sean Bradley - You also need to buy or create powerful phone scripts to use when calling Internet sales prospects, as well as voicemail scripts. The bottom line is that you need to be prepared ...
Tuesday, July 29, 2008
Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...