Articles for Internet Experts
Thursday, July 17, 2008
Sean Bradley - We find that a lot of dealers have sporadic follow-up protocols. For example, they will follow up with a prospect via phone and the Internet for one to two weeks straight, wait three days, then resume for another week of follow-up...
Tuesday, July 01, 2008
Daymond Decker - How does a car dealership that has only been in business for six years become the No. 1 Kia dealership in California? It holds honesty and faith to a high degree and institutes excellent customer service...
Wednesday, June 25, 2008
Rob Chesney - An increasing number of dealers are discovering that online used vehicle sales are a direct and efficient way to increase revenue ...
Friday, June 20, 2008
Sean Bradley - The first step is taking time to think of a totally new concept that will capture people’s attention. Humor is a great way to accomplish that. You need to know that one of the most powerful aspects of online video is the viral aspect...
Monday, June 16, 2008
Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...
Friday, June 13, 2008
Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...
Friday, June 06, 2008
Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...
Monday, June 02, 2008
Daymond Decker - Their next line of attack is to tie together technology and one-on-one communication. “Whenever Frank Kent has a special,” said Groters, “we notify our customers immediately.”
Thursday, May 15, 2008
Rob Chesney - The key to expanding used-vehicle sales is to market that inventory online. In fact, the J.D. Power study reports that last year was the first year that Internet use surpassed all other shopping methods in locating the used vehicle that a buyer...
Tuesday, May 06, 2008
Jason Ezell - In business, the most successful product is one that is not easily copied. The commodity that consumers consider the most valuable, and hardest to come by, is good customer service...
Wednesday, April 30, 2008
Sean Bradley - Traditional search engine optimization (SEO) takes at least four to six months to provide any true results or value. This is because each search engine is different and has different algorithms, which are rules or criteria of ranking...
Wednesday, April 23, 2008
Rob Chesney - Retailers are responding by incorporating new elements into their Web sites. In fact, Gartner Research reports that 47 percent of respondents in a 2007 survey say they will integrate Web 2.0 features into their Web sites...
Monday, April 21, 2008
Dean Evans - The problem is getting what you ask for isn’t always a good thing. If you’re asking for the wrong Web site, that’s precisely what you’re likely to wind up with. Dealers manage to do this in two main ways...
Thursday, April 03, 2008
Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
Friday, March 21, 2008
Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...
Wednesday, March 19, 2008
Rob Chesney - Consumers in the market for a used vehicle increasingly turn to the Internet first for research and price-comparison shopping. Automotive consumers are now demanding convenience and efficiency when it comes to their online shopping... experience.
Monday, March 17, 2008
Jason Ezell - Research from both J.D. Power and Associates and Jupiter Research reveals that customers are not particularly concerned with the absolute lowest price...
Wednesday, March 05, 2008
Rob Chesney - eBay Marketplace Research is an online tool that provides subscribers with transparency into the marketplace in order to gauge the sales performance of specific products and categories...
Monday, February 25, 2008
Jason Ezell - You likely have an "About Us" section of your Web site. Use it to include information about your dealership...
Wednesday, January 30, 2008
Daymond Decker - At Schumacher, the main strategy for bringing customers to their Web site used to be traditional advertising, especially print, but now they are doing less traditional advertising and bringing more people directly to the site through...