Articles for Internet Experts

Gain Traction With Online Listing Option

Monday, January 21, 2008
Rob Chesney - Vehicle purchase protection is provided by eBay Motors to passenger vehicle buyers who complete their purchase on the site to protect against cases of outright fraud ...

How To Play By The Rules On eBay Motors

Wednesday, December 26, 2007
Rob Chesney - To build a solid reputation online, begin by providing every detail you have available regarding vehicles you have listed. For example, take pictures of a vehicle from all angles, including any dents, scratches or other imperfections...

Consider Every Online Offer Or Interaction A Sales Opportunity

Saturday, December 15, 2007
Rob Chesney - Every inquiry on eBay Motors is a potential buyer and therefore a relationship that needs time and care to cultivate. The goal is to build that question or offer, no matter how insulting or low, into an understanding and ultimately a...

Running With The Big Dogs: Elkin Chrysler Jeep Dodge Leave The Porch

Monday, November 12, 2007
Daymond Decker - So, what happens when you mix old-fashioned, small-town car sales with newfangled technology? The answer is a dealership with increased exposure that translates into more sales and higher profits...

The Rules Of Rich Media: Keeping Your Customer Engaged

Monday, October 29, 2007
Jason Ezell - Rich Media can greatly enhance the user experience. It captures attention and delivers valuable information to your users. If used properly, Rich Media will increase your leads and help establish user trust...

Driving Customers Through Online Search: How To Optimize Web Sites For Search Engine Marketing

Tuesday, October 23, 2007
Rob Chesney - In order to increase the odds of consumers selecting your dealership, consider search engine marketing (SEM) and search engine optimization (SEO...

Alaskan Dealer Uses Internet To Sell 100 Units

Sunday, October 14, 2007
Daymond Decker - The decision was made to integrate AuroraMotors.com into other advertising media and to utilize Search Engine Optimization and advanced Search Marketing campaigns to drive the home-bound Alaskans to the dealership’s new virtual showroom...

Point, Click, Sale: Building an Online Dealership to Reach More Customers

Sunday, September 16, 2007
Rob Chesney - The ability to market and sell vehicles online is becoming more critical every day. Below are a few best practices from dealers using eBay Motors to help your dealership make the leap online...

On The Road To Success: The Walser Way

Wednesday, August 29, 2007
Daymond Decker - In this highly competitive industry, top-performing dealers capitalize on innovative search marketing strategies to ensure that their Web site appears ahead of the competition on the most popular searches...

Efficient Solutions Help Close Gaps in Consumers’ Car Shopping Experience

Friday, August 24, 2007
Chip Perry - Over the last few years, consumers have increasingly adopted broadband Internet access, which has opened the door for Web sites to provide more sophisticated services...

Boost your Online Listings: Online Tools Make Listing, Selling Vehicles Easier

Monday, August 20, 2007
Rob Chesney - A subscription based service, called eBay Motors Local Market, was recently introduced that allows dealers to upload as many vehicles as desired and make them available to buyers within a 100-mile radius...

Don’t Trash Flash: Search Engine Optimization and Flash - A Winning Combination

Monday, July 30, 2007
Jason Ezell - Flash makes Web sites interesting, attractive and interactive. In today’s market, capturing and keeping your visitors’ attention is increasingly difficult...

Your Pictures Are Worth A Thousand Clicks: An Advanced Lesson In Taking The Best Pictures

Thursday, July 26, 2007
Rob Chesney - When staging your photographs, select a site with a neutral background. Be sure that the location is free from visual distractions as well (a solid-color wall or an open area in a parking lot are excellent choices)...

The Internet and Special Finance: The Silver Lining Of Financial Distress

Saturday, July 14, 2007
Daymond Decker - The evolution of e-commerce has provided a unique opportunity for dealerships of all sizes to move beyond their traditional restraints and limitations into the realm of digital financing...

How You Can Turn E-mail Into Sales

Friday, July 06, 2007
Howard Polirer - Research tells us that most customers who are truly interested in purchasing your vehicle will pick up the phone and call you. However, you don’t want to miss the people who e-mail you since they are also viable customers...

Sweat The Small Stuff

Thursday, July 05, 2007
Greg Goebel - Having reviewed hundreds of Web sites to help determine the winners in the best Web site categories, I found more than 75 percent of the sites reviewed had embarrassing problems, including an amazing number that contained significant errors on...

Fine-Tune Your Online Used Car Business

Wednesday, July 04, 2007
Dean Evans - The age group represented by Generation Y (people now between the ages 12 and 30) are, or are about to become, big-time used car buyers. Indeed, used vehicles make up a significant majority of cars bought by, or for, people between the ages of...

Online Sales Go Full Circle: Tips And Techniques To Making Sourcing Inventory Online As Easy As Finding A Buyer

Tuesday, June 26, 2007
Rob Chesney - Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world...

Big Box Ideas For Maximizing Multiple Listings
Tested Tips For Enhancing Online Sales Without Enhancing Your Effort

Monday, June 04, 2007
Rob Chesney - The secret to increasing your sales volumes on the Web is to understanding what online buyers are looking for and understanding the basics of coordinating multiple listings...

Does Your Web Site Speak Spanish?

Monday, May 14, 2007
Jason Ezell - A large contributor to the continued rise in our total population and the online population is the Hispanic market, but you might be surprised by the size of this group’s AIUs. Since 2000, America’s population has increased by over 18 million people ...

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