Articles for Internet Experts

Describing A Better Sale
Proven Techniques For Developing More Professional Descriptions In Your Online Listing

Saturday, May 12, 2007
Rob Chesney - They are your one opportunity to both inform and excite buyers – your newspaper listings, radio spots and sales floor conversations all rolled into one...

Give Back With Your Next Sale

Tuesday, April 24, 2007
Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...

More Leads Please, Can A Dealer Have Too Many

Saturday, March 31, 2007
Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...

Decrease Advertising Costs While Selling More Vehicles?

Wednesday, March 14, 2007
Jason Ezell - Never before could dealers display their entire inventory, every option, every color, every vehicle to the buying public 24 hours a day, seven days a week...

Nice Listing, Now What?
Maximizing Sales by Managing Online Service and Support

Monday, March 12, 2007
Rob Chesney - What elevates the best online listings is the behind-the-scenes service and support provided by a knowledgeable dealer...

2007 Myths About SEO & SEM

Friday, February 23, 2007
Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...

Thou Shalt Not Take Thy Competitor’s Name In Vain At Least Not In Search Engines

Tuesday, February 13, 2007
Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...

Education And Feedback Key To Success Century Motors Of South Florida

Friday, January 19, 2007
Rob Chesney - Education was key to the Fuzy’s success on eBay Motors. They attended seminars to build their knowledge and continue to work with their eBay Motors account manager on new strategies...

Online Options Expand: Dealers Sell Local And National Through Web

Tuesday, January 16, 2007
Rob Chesney - As Internet sales services continue to grow and improve, many customers, that were previously unreachable, are quickly becoming available online...

Web Marketing Refresher Crash Course

Tuesday, January 09, 2007
Todd Swickard - If you haven’t done it lately, go through every page of your Web site. Make sure it is as complete and easy to use as possible...

Have You Checked Your Internet Specials Lately?

Friday, January 05, 2007
Jason Ezell - Full color, full page and the only text in the ad are the words: “There are no specials available, please check back later.”

Your Part In Online Sales: Parts & Accessories Find New Homes Online

Monday, December 04, 2006
Rob Chesney - Dealers are finding real success listing closeouts, overstocks, returns, scratch-and-dents and large wholesale lots online...

Selling The Alternative: Building An Online Dealership To Reach More Customers

Monday, November 13, 2006
Rob Chesney - The Internet allows consumers to search a vast selection of vehicles, read reviews, access reports, compare prices and look for deals...

Search Budget: How Much Is Enough?

Wednesday, November 08, 2006
Todd Swickard - When considering overall online budget, the rule of thumb seems to be a 10 percent allocation of the total advertising budget...

Selling The Alternative: Keeping: Up With Consumer Demand For Fuel Efficiency

Wednesday, October 18, 2006
Rob Chesney - ...eBay Motors has added a “Fuel Type” attribute as an item specific that can be seen in vehicle listings...

Unlimited Marketplace Selling Cars Via eBay Motors!

Tuesday, September 05, 2006
Rob Chesney - He started selling vehicles on eBay Motors at the end of May 2000 in an only-on-eBay transaction...

The Search For Money

Tuesday, September 05, 2006
Todd Swickard - Search engines want your money; so do search marketers, lead providers and online classifieds...

Following Customers To The Internet

Friday, September 01, 2006
Rob Chesney - ... nearly four of every ten automotive minutes are now spent on eBay Motors...

New Hampshire Dealer Builds Business On eBay Motors

Friday, September 01, 2006
Rob Chesney - Hobsen said his company rarely sells a car from a walk-in customer, and eBay has transformed ... ability to move product...

Florida Dealer Sells Exclusively On eBay Motors

Friday, September 01, 2006
Rob Chesney - Today, eBay Motors is all Lunn knows. Car Club USA, located in Hollywood, Fla., currently sells almost all ... eBay Motors...

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