Articles for Internet Experts
Friday, September 01, 2006
Rob Chesney - “What started out as listing a couple of vehicles per week as a test quickly turned into sales of 10 to 15 vehicles per week...”
Friday, September 01, 2006
Rob Chesney - It’s not like people thumbing through the newspaper picking out maybes. eBay Motors’ buyers know what they want...
Friday, September 01, 2006
Greg Goebel - I would contact the lead, sell the value, close the deal, arrange financing and even delivery...
Friday, September 01, 2006
Rob Chesney - The Internet, can be used to build a unique personality and a positive reputation for a company...
Friday, September 01, 2006
Rob Chesney - ...an essential compliment to the photographs in your listing is the written description of the vehicle...
Friday, September 01, 2006
Rob Chesney - Incorporate the same logo, colors and graphic style in your listings that you use in your marketing materials...
Friday, September 01, 2006
Rob Chesney - Make sure you provide a full exterior view of the vehicle, with four separate pictures to capture the front, back and sides...
Thursday, August 31, 2006
Dean Evans - A skilled provider will give you the tools you need to easily measure the success of your program...
Thursday, August 31, 2006
Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...
Thursday, August 31, 2006
Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...
Thursday, August 31, 2006
Todd Swickard - I basically got the same responses that I used to get when selling online classifieds: “This is a fad."
Thursday, August 31, 2006
Chip Perry - The Internet leads more shoppers to the vehicle they purchase than all newspaper classified ads and classified magazine ads combined...
Thursday, August 31, 2006
Todd Swickard - Make sure that you can find anything that you need at your dealership in less than three clicks from the home page...
Thursday, August 31, 2006
Todd Swickard - ...it may be a new way for effectively cutting some of the advertising and adding accountability to the sales floor...
Thursday, August 31, 2006
Todd Swickard - Go to your computer and try this experiment. Try typing your dealership name in the search area of your Internet browser...
Thursday, August 31, 2006
Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...
Thursday, August 31, 2006
Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...
Thursday, August 31, 2006
Rob Chesney - Have questions about or need tips for selling automobiles on eBay Motors?...
Tuesday, August 29, 2006
Greg Goebel - The 2005 Internet Dealer of the Year Award once again goes to Dave Smith Motors, of tiny Kellogg, Idaho (population 2,395...
Tuesday, August 29, 2006
Greg Goebel - You can have the best lead providers, the best Web site and the best CRM tools, but ... will most likely buy somewhere else...