Articles for Internet Experts
Tuesday, August 29, 2006
Rob Chesney - One simple fact: the Internet is giving automotive consumers the control and the power that they’ve never had in the past...
Tuesday, August 29, 2006
Greg Goebel - Three things remain important ... Time, the outbound call, and the ability to work the deal with “typical” Special Finance processes...
Monday, August 28, 2006
Rob Chesney - As the sales team pushes out the supply of new vehicles, they will likely be taking in used inventory that will perhaps be off-brand...
Friday, August 25, 2006
Rob Chesney - A dealer who understands these services and promotes their use can more easily sway buyers to commit to a vehicle purchase...
Friday, August 25, 2006
Rob Chesney - eBay Motors is a good place to offer trade-ins and vehicles you would otherwise sell through wholesale channels...
Friday, August 25, 2006
Rob Chesney - Recently, with the help of eBay Motors, the Karyanis’ have moved from local sales to national and even international markets...
Friday, August 25, 2006
Rob Chesney - Maximize your sales and cultivate enduring customer relationships...
Friday, August 25, 2006
Rob Chesney - eBay Motors can act as a complementary sales channel to move inventory, whether it be off-brand, an older vehicle...
Friday, August 25, 2006
Maxwell Skynard - The Internet leveled the playing field and now consumers often know your rebates, incentives, holdbacks, and invoice costs...
Friday, August 25, 2006
Maxwell Skynard - Some website companies call their sites optimized, when what they mean is “friendly.” For the record, “friendly” is not “optimized"...
Friday, August 25, 2006
Rob Chesney - Advanced tools make online vehicle sales easy and rewarding for dealers...
Friday, August 25, 2006
Rob Chesney - Today’s youth are looking to personalize everything, especially their cars and trucks. This customization trend bodes well for dealers, especially online...
Friday, August 25, 2006
Maxwell Skynard - Use dated inventory to fuel your promotions. Technology can now allow you to apply business rules to your new and pre-owned inventories...
Friday, August 25, 2006
Maxwell Skynard - If you have a flashy site, but it doesn’t convert visitors to prospects, if you have a hard to use ILM/CRM, if you aren’t making money but you’re spending a lot on “cool” technology...
Friday, August 25, 2006
Maxwell Skynard - According to a recent study Domestic dealerships convert less than 25 percent of their new car customers into “customer pay” service customers...
Friday, August 25, 2006
Maxwell Skynard - By contrast, a good lead management system will automatically reply immediately with customer - and model - specific e-mails...
Friday, August 25, 2006
Maxwell Skynard - Next time you have to spend two hours on hold with your IT guy, let your teammate take your calls instead of sending them to voicemail...
Friday, August 25, 2006
Maxwell Skynard - In fact, some vendors can even automate these multi-media presentations as part of your regular follow-up routine...
Friday, August 25, 2006
Maxwell Skynard - You and I know that a successful Internet/BDC manager is a linchpin holding many (seemingly unrelated) processes together...
Friday, August 25, 2006
Maxwell Skynard - Your emotions follow your thoughts so if you want to keep a positive mental attitude keep your thoughts in the right place...