ADM Article Headlines Internet Expertshttp://www.AutoDealerMonthly.com/Top 10 Article Headlines Internet ExpertsCopyright 2011 Auto Dealer Monthly CCU RSS Feed V1.0Sun, 12 Feb 2012 11:51:52 GMTen-usWebsite Referralshttp://www.AutoDealerMonthly.com/71/4193/ARTICLE/Website-Referrals.aspxhttp://www.AutoDealerMonthly.com/71/4193/ARTICLE/Website-Referrals.aspxJason EzellMon, 03 Oct 2011 14:00:00 GMTIndustry expert Jason Ezell discusses how different websites like Facebook and third-party sites can provide both direct and indirect traffic to dealership websites.Define Success Metrics to Better Evaluate Datahttp://www.AutoDealerMonthly.com/71/4110/ARTICLE/Define-Success-Metrics-to-Better-Evaluate-Data.aspxhttp://www.AutoDealerMonthly.com/71/4110/ARTICLE/Define-Success-Metrics-to-Better-Evaluate-Data.aspxJason EzellMon, 04 Jul 2011 14:00:00 GMTTo properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.Does Your Website Click With Auto Shoppershttp://www.AutoDealerMonthly.com/71/4047/ARTICLE/Does-Your-Website-Click-With-Auto-Shoppers.aspxhttp://www.AutoDealerMonthly.com/71/4047/ARTICLE/Does-Your-Website-Click-With-Auto-Shoppers.aspxJason EzellTue, 17 May 2011 16:46:00 GMTEver looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.Data is The Key to Running a Smarter Businesshttp://www.AutoDealerMonthly.com/71/4014/ARTICLE/Data-is-The-Key-to-Running-a-Smarter-Business.aspxhttp://www.AutoDealerMonthly.com/71/4014/ARTICLE/Data-is-The-Key-to-Running-a-Smarter-Business.aspxJason EzellThu, 17 Mar 2011 14:00:00 GMTIndustry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.