Articles for Internet Features

Choosing a New Web Site Provider

Tuesday, July 27, 2010

Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.

SEO Need to Know

Thursday, April 15, 2010

Jennifer Murphy - Successful search engine optimization (SEO) is ever-changing, which is why many dealers enlist the help of third parties to properly optimize their Web sites. And choosing a reputable provider can be a challenge. If you’ve recently evaluated providers, you’ve likely learned a little about SEO, but your education on the subject was probably embedded in a sales pitch.

Here Comes Web 3.0

Thursday, October 01, 2009

Harlene Doane - First came what is known as Web 1.0, which was basic Web design that included a number of static pages that basically pushed information out to online shoppers.

Dealers Identify Top Performing Finance Companies at 2009 Special Finance Convention

Tuesday, September 22, 2009

The past 12 months have provided a bumpy ride for most of those involved in the special finance industry. As credit tightened after capital markets vanished and delinquencies rose, dealers felt the pinch all across the country.

What You Can Uncover with a Few Keystrokes

Monday, July 06, 2009

Harlene Doane - Knowing the basics of how many visitors your site has, the number of page views and the amount of time spent on the site is fairly easy these days, but it is possible to learn so much more. There are several products on the market, many of which are entirely free, that allow you to view your site and marketing efforts from several different perspectives ...

Measuring the Internet Department Results

Wednesday, July 16, 2008

Harlene Doane - The one thing everyone has discovered is that no one has figured out exactly how to wrap their arms around a topic like Internet sales ..

How To Respond To Internet Inquiries: Trainers and Directors Disclose Proper Techniques

Monday, December 03, 2007

John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation, and picking the best approach for your dealership can make a big difference at the end of...