Articles for Internet Features
Tuesday, February 28, 2012
Technology allows dealers to easily track Web analytics but it’s easy to get overwhelmed. Which analytics are the most important? Dave Winslow, the intelligence chief at Dealer.com, shared with Auto Dealer Monthly the top five Web analytics dealers should monitor.
Monday, July 25, 2011
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
Friday, June 03, 2011
Does a dealership really need a website optimized for mobile devices? The short answer is yes. Author Kimberly Long offers perspectives from both dealership personnel and technology providers on the benefits of having a mobile website.
Friday, February 18, 2011
The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
Tuesday, July 27, 2010
Harlene Doane, Jennifer Murphy - Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.
Thursday, April 15, 2010
Jennifer Murphy - Successful search engine optimization (SEO) is ever-changing, which is why many dealers enlist the help of third parties to properly optimize their Web sites. And choosing a reputable provider can be a challenge. If you’ve recently evaluated providers, you’ve likely learned a little about SEO, but your education on the subject was probably embedded in a sales pitch.
Thursday, October 01, 2009
Harlene Doane - First came what is known as Web 1.0, which was basic Web design that included a number of static pages that basically pushed information out to online shoppers.
Monday, July 06, 2009
Harlene Doane - Knowing the basics of how many visitors your site has, the number of page views and the amount of time spent on the site is fairly easy these days, but it is possible to learn so much more. There are several products on the market, many of which are entirely free, that allow you to view your site and marketing efforts from several different perspectives ...
Wednesday, July 16, 2008
Harlene Doane - The one thing everyone has discovered is that no one has figured out exactly how to wrap their arms around a topic like Internet sales ..
Monday, December 03, 2007
John Carroll - Trying to come up with a step-by-step process for Internet sales can be tricky. Some practices may work better than others in your own operation, and picking the best approach for your dealership can make a big difference at the end of...
Wednesday, November 22, 2006
Harlene Doane - Every dealer has a certain level of expectations when working with lead providers, and all services bought are measured against...
Friday, September 01, 2006
Greg Goebel - Every year the Auto Dealer Monthly/AutoDealerDaily.com Internet Achievement Awards has offered increased insight...
Monday, August 28, 2006
Harlene Doane - This question isn’t about the credit of the customer. It is about catching the customer at the right moment...