Car Deals
A report that provides the customer name, address, vehicle year, make, model, color, stock number, days in stock, gross profit, salesperson name, bank, buy rate, sell rate, extended warranty company, extended warranty sale and cost amount, trade-in, date sold and advertising source.
Service History
A report that has each repair order number, customer information, vehicle description, service advisor, labor sale and cost amount, parts sale and cost amount, other sale and cost amounts, sale type, date, date sold and selling dealer number (or stock#.)
Parts History
A listing of all parts tickets with customer information, counterperson name, sale and cost amount, sale type and date. A copy of the parts management report should also be downloaded.
Miscellaneous
These items should either be downloaded or entered into a spreadsheet: the trial balance, detail general ledger and factory customer service scores.
What Can You Do With This Information?
I can quickly think of 30 or 40 valuable reports that you could create with this information, for example – you could trend the parts inventory turns for the year (using the parts management report and trial balance) or trend the days supply of used vehicles. You could do an analysis of which vehicles sell better in the winter months and which colors are more popular (compare gross profit, days in stock, and color.) You could answer some questions that you just had a feeling about – does one bank only purchase deals with a low gross profit or do certain salespeople never have extended warranties in their deals? Do new vehicle deals with a trade-in have a lower gross profit? The possibilities are endless. We will address how to create some of these reports in future issues – the key is to start saving now what’s valuable to you!